Quantcast
Quantcast is an analytics platform that provides access to audience data and real-time statistics for websites and mobile apps. It offers insights into visitor demographics, interests, and behavior.
analytics
statistics
demographics
audience-data
Quantcast: Analytics Platform
Quantcast is an analytics platform that provides access to audience data and real-time statistics for websites and mobile apps. It offers insights into visitor demographics, interests, and behavior.
What is Quantcast?
Quantcast is an analytics platform that provides website and mobile app owners with access to audience data and real-time statistics about their traffic and visitors. Its services are designed to give digital publishers and advertisers the ability to better understand, reach, and engage with their target audience.
Some key features of Quantcast include:
- Audience insights - Quantcast uses its data and AI to build detailed audience profiles of a website or app's visitors including demographics like age, gender, income; interests; purchase intent data; and more.
- Real-time analytics - Users get access to a live stream of their analytics through an intuitive dashboard showing traffic volume, visitor locations, referral sources, technology used, and more updated every minute.
- ROI measurement - Quantcast provides tools to connect online activity to offline sales activity like retail purchases or registrations to quantify marketing ROI and incrementality.
- Predictive analytics - Quantcast leverages machine learning algorithms to generate forecasts for metrics, detect anomalies, and optimize budget pacing.
- Customizable reporting - Users can create customized reports to analyze audience trends, traffic patterns, and measure growth.
By providing rich data and insights, Quantcast aims to help publishers, marketers, and agencies better understand their visitors to inform content, audience development, and digital ad strategies.
Quantcast Features
Features
- Audience segmentation
- Real-time analytics
- Cross-device measurement
- Geographic and demographic data
- Interest and intent data
- Anonymized audience insights
- Customizable dashboards
- APIs for data integration
- Pixel tracking for websites
- SDKs for mobile apps
Pricing
- Freemium
- Subscription-Based
Pros
Robust audience insights
Flexible pricing options
Easy integration
Helpful support resources
User-friendly interface
Cons
Less customizable than some alternatives
Limited historical data in free tier
Requires technical expertise to implement
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