What is Quantcast?
Quantcast is an analytics platform that provides website and mobile app owners with access to audience data and real-time statistics about their traffic and visitors. Its services are designed to give digital publishers and advertisers the ability to better understand, reach, and engage with their target audience.
Some key features of Quantcast include:
- Audience insights - Quantcast uses its data and AI to build detailed audience profiles of a website or app's visitors including demographics like age, gender, income; interests; purchase intent data; and more.
- Real-time analytics - Users get access to a live stream of their analytics through an intuitive dashboard showing traffic volume, visitor locations, referral sources, technology used, and more updated every minute.
- ROI measurement - Quantcast provides tools to connect online activity to offline sales activity like retail purchases or registrations to quantify marketing ROI and incrementality.
- Predictive analytics - Quantcast leverages machine learning algorithms to generate forecasts for metrics, detect anomalies, and optimize budget pacing.
- Customizable reporting - Users can create customized reports to analyze audience trends, traffic patterns, and measure growth.
By providing rich data and insights, Quantcast aims to help publishers, marketers, and agencies better understand their visitors to inform content, audience development, and digital ad strategies.
SimilarWeb, CubDomain, ComScore Media Metrix, Visit Rank, Website Informer, Compete, SEO camel, Nielsen, siteprice.org, Site Rank Data, StatsCrop, Seoxan, AdClarity, StatMoz, Site Price, AlexaRank.io, VALBOT.COM are some alternatives to Quantcast.