Gartner vs Forrester Research

Struggling to choose between Gartner and Forrester Research? Both products offer unique advantages, making it a tough decision.

Gartner is a Business & Commerce solution with tags like research, advisory, technology-analysis.

It boasts features such as Research reports and analysis on IT trends, emerging technologies, and industry best practices, Advisory services and consultations for CIOs and technology leaders, Peer networking opportunities and events for IT executives, Market data and statistics on technology spending, adoption, and performance, Forecasts and predictions for technology markets and segments, Vendor and product evaluations and comparisons, IT budgeting and planning tools and methodologies, Executive programs for leadership development and pros including In-depth research from industry experts, Valuable insights to inform technology strategy and planning, Advice from analysts with real-world experience, Access to latest data on tech trends and spending, Networking with peers facing similar challenges, Guidance on critical technology decisions.

On the other hand, Forrester Research is a Business & Commerce product tagged with research, analytics, insights.

Its standout features include Market research reports on technology trends, Data and insights on customer experience, Research on emerging technologies like AI and blockchain, Analyst advice and consulting services, Peer collaboration through forums and events, and it shines with pros like In-depth technology research and insights, Advice from leading industry analysts, Quantitative data and surveys, Covers wide range of technologies and industries, Focused on business impact of technology.

Feature	Gartner	Forrester Research
Overall Score	N/A	N/A
Primary Category	Business & Commerce	Business & Commerce

Product Overview

Gartner

Description: Gartner is a global research and advisory firm that provides technology related insights to business and IT leaders. They are known for their analysis of various technology markets and trends.

Forrester Research

Description: Forrester Research is an independent research firm that provides advice on existing and potential impact of technology, to its clients and the public. They offer insights into how innovation will disrupt business and IT functions, allowing leaders to drive growth.

Key Features Comparison

Gartner Features

• Research reports and analysis on IT trends, emerging technologies, and industry best practices
• Advisory services and consultations for CIOs and technology leaders
• Peer networking opportunities and events for IT executives
• Market data and statistics on technology spending, adoption, and performance
• Forecasts and predictions for technology markets and segments
• Vendor and product evaluations and comparisons
• IT budgeting and planning tools and methodologies
• Executive programs for leadership development

Forrester Research Features

• Market research reports on technology trends
• Data and insights on customer experience
• Research on emerging technologies like AI and blockchain
• Analyst advice and consulting services
• Peer collaboration through forums and events

Pros & Cons Analysis

Gartner

Pros

• In-depth research from industry experts
• Valuable insights to inform technology strategy and planning
• Advice from analysts with real-world experience
• Access to latest data on tech trends and spending
• Networking with peers facing similar challenges
• Guidance on critical technology decisions

Cons

• Research reports can lack customization for specific needs
• Advisory services are expensive
• Data and forecasts may not be completely unbiased
• Focus is more on large enterprises than small businesses
• Networking events can seem more sales-oriented
• Some view Gartner methodologies as complex or rigid

Forrester Research

Pros

• In-depth technology research and insights
• Advice from leading industry analysts
• Quantitative data and surveys
• Covers wide range of technologies and industries
• Focused on business impact of technology

Cons

• Expensive subscription fees
• Research can be high-level
• Limited custom consulting services
• Focus on larger enterprises

Pricing Comparison

Gartner

• Subscription-Based
• Pay-As-You-Go
• Custom Pricing

Forrester Research

• Subscription-Based