Foursquare vs Google Plus Local

Struggling to choose between Foursquare and Google Plus Local? Both products offer unique advantages, making it a tough decision.

Foursquare is a Social & Communications solution with tags like local-search, recommendations, checkin, badges, points, locationbased.

It boasts features such as Check-in at locations to earn points, Get recommendations for places to go based on location, Discover new places nearby, Earn badges for checking in at certain locations, Unlock specials and deals by checking in, Leave tips and reviews for places you visit, Connect with friends and see where they have checked in, Leaderboards and mayorships for most check-ins at a place and pros including Good for discovering new places in your area, Checking in and earning points can be fun and addictive, Unlocking specials can save you money, Easy to connect with friends and see where they go, Interface is simple and easy to use.

On the other hand, Google Plus Local is a Social & Communications product tagged with social-media, local-business, reviews.

Its standout features include Free business listings, Ability to add photos, videos, menus, and other details to listings, Integration with Google Maps for location and directions, Ability to respond to and manage customer reviews, Analytics on views, actions, and clicks on listings, Mobile optimization for listings, and it shines with pros like Increased visibility on Google search and maps, Simple setup and management, Helps customers find and engage with local businesses, Free to create and manage listings, Provides analytics and insights.

Feature	Foursquare	Google Plus Local
Overall Score	N/A	N/A
Primary Category	Social & Communications	Social & Communications

Product Overview

Foursquare

Description: Foursquare is a local search and discovery mobile app that provides recommendations for dining, nightlife, shopping and entertainment based on the user's location. Users can check-in at venues to earn points, badges and unlock specials and recommendations.

Google Plus Local

Description: Google Plus Local is part of Google's local search and discovery service, allowing businesses to create a free listing with key business information like address, phone number, photos and more. It helps connect businesses with local customers searching for them on Google.

Key Features Comparison

Foursquare Features

• Check-in at locations to earn points
• Get recommendations for places to go based on location
• Discover new places nearby
• Earn badges for checking in at certain locations
• Unlock specials and deals by checking in
• Leave tips and reviews for places you visit
• Connect with friends and see where they have checked in
• Leaderboards and mayorships for most check-ins at a place

Google Plus Local Features

• Free business listings
• Ability to add photos, videos, menus, and other details to listings
• Integration with Google Maps for location and directions
• Ability to respond to and manage customer reviews
• Analytics on views, actions, and clicks on listings
• Mobile optimization for listings

Pros & Cons Analysis

Foursquare

Pros

• Good for discovering new places in your area
• Checking in and earning points can be fun and addictive
• Unlocking specials can save you money
• Easy to connect with friends and see where they go
• Interface is simple and easy to use

Cons

• Checking in can be seen as showy by some
• Too much focus on earning points/badges rather than utility
• Recommendations are hit or miss sometimes
• Privacy concerns around always sharing your location
• Requires a large user base to be really useful

Google Plus Local

Pros

• Increased visibility on Google search and maps
• Simple setup and management
• Helps customers find and engage with local businesses
• Free to create and manage listings
• Provides analytics and insights

Cons

• Relies heavily on Google search traffic
• Less customizable than dedicated business directory sites
• Limited options for paid advertising and upgrades
• Must claim and verify listing to manage fully
• No customer support

Pricing Comparison

Foursquare

• Freemium

Google Plus Local

• Free