Google Plus Local is part of Google's local search and discovery service, allowing businesses to create a free listing with key business information like address, phone number, photos and more. It helps connect businesses with local customers searching for them on Google.
Google Plus Local: Free Listing Service for Businesses
Create a free listing with key business information like address, phone number, photos and more, helping connect businesses with local customers searching on Google.
What is Google Plus Local?
Google Plus Local is Google's local business listing and discovery platform that is integrated with Google Search and Maps. It allows businesses to create and manage a free listing that displays key information about their business to users performing local searches on Google.
Key features of Google Plus Local include:
Ability for businesses to add details like their address, phone number, hours, photos, menus, services, and more
Options to verify the business listing to confirm its accuracy
Insights into how many people view the business listing and from what searches
Integration with Google Search and Maps so the listing information shows up directly in local search results
Options for adding posts to interact with customers and drive engagement
Ownership of the ability to update and maintain accurate listing information
By creating and optimizing a Google Plus Local listing, businesses can connect with many more potential local customers searching for them or their type of business on Google. It serves as a hub for customers to find key information they need to visit that business offline.
Google Plus Local Features
Features
Free business listings
Ability to add photos, videos, menus, and other details to listings
Integration with Google Maps for location and directions
Ability to respond to and manage customer reviews
Analytics on views, actions, and clicks on listings
Mobile optimization for listings
Pricing
Free
Pros
Increased visibility on Google search and maps
Simple setup and management
Helps customers find and engage with local businesses
Free to create and manage listings
Provides analytics and insights
Cons
Relies heavily on Google search traffic
Less customizable than dedicated business directory sites
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