FullStory vs Freshmarketer

Struggling to choose between FullStory and Freshmarketer? Both products offer unique advantages, making it a tough decision.

FullStory is a Ai Tools & Services solution with tags like analytics, user-behavior, session-recording.

It boasts features such as Session replay, Heatmaps, Funnels, Form analytics, Custom events, Integrations and pros including Detailed session replays, Easy to use interface, Powerful analytics, Good customer support.

On the other hand, Freshmarketer is a Business & Commerce product tagged with marketing, automation, crm, lead-capture, email-marketing, analytics.

Its standout features include Lead capture forms, Email marketing campaigns, Automation workflows, Contact management, Analytics, and it shines with pros like Designed for small businesses, Easy to use interface, Affordable pricing, Integrates with other Freshworks products.

Feature	FullStory	Freshmarketer
Overall Score	N/A	N/A
Primary Category	Ai Tools & Services	Business & Commerce

Product Overview

FullStory

Description: FullStory is a digital experience analytics platform that records website and mobile app sessions to help understand user behavior. It captures all user interactions including clicks, taps, scrolls, pages views, etc. for playback and analysis.

Freshmarketer

Description: Freshmarketer is a marketing automation and CRM platform designed for small businesses. Key features include lead capture forms, email marketing campaigns, simple automation workflows, contact management, and analytics.

Key Features Comparison

FullStory Features

• Session replay
• Heatmaps
• Funnels
• Form analytics
• Custom events
• Integrations

Freshmarketer Features

• Lead capture forms
• Email marketing campaigns
• Automation workflows
• Contact management
• Analytics

Pros & Cons Analysis

FullStory

Pros

• Detailed session replays
• Easy to use interface
• Powerful analytics
• Good customer support

Cons

• Can get expensive for large sites
• Limited customization options
• No A/B testing features

Freshmarketer

Pros

• Designed for small businesses
• Easy to use interface
• Affordable pricing
• Integrates with other Freshworks products

Cons

• Limited customization options
• Can be overwhelming for non-technical users
• Limited reporting and analytics features

Pricing Comparison

FullStory

• Subscription-Based

Freshmarketer

• Freemium
• Subscription-Based