Funnelytics vs Informatica MDM

Funnelytics

Description: Funnelytics is a marketing analytics software that helps businesses track customer journeys and analyze conversion funnels. It provides insights into where customers are dropping off in the sales process so marketers can optimize their campaigns.

Type: software

Informatica MDM

Description: Informatica MDM is a master data management solution that helps organizations gain control over their critical data assets. It provides features like data modeling, workflow, matching, and more to ensure data governance, improve data quality, and enable trust in information.

Type: software

Funnelytics Features

• Funnel Visualization
• Conversion Tracking
• Funnel Analytics
• User Segmentation
• A/B Testing
• Heatmaps
• Integrations with Popular Marketing Tools

Informatica MDM Features

• Master data management
• Data modeling and hierarchy management
• Data quality and cleansing
• Data governance and stewardship
• Workflow and process management
• Matching and merging
• Data integration and ETL
• Analytics and reporting