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Funnelytics vs Midnight Lizard

Professional comparison and analysis to help you choose the right software solution for your needs.

Funnelytics icon
Funnelytics
Midnight Lizard icon
Midnight Lizard

Funnelytics vs Midnight Lizard: The Verdict

⚡ Summary:

Funnelytics: Funnelytics is a marketing analytics software that helps businesses track customer journeys and analyze conversion funnels. It provides insights into where customers are dropping off in the sales process so marketers can optimize their campaigns.

Midnight Lizard: Midnight Lizard is an open-source, self-hosted alternative to Google Analytics. It provides website traffic analytics and reporting by collecting user data such as page views, referrers, and user agents. It has a simple dashboard for visualizing trends over time.

Both tools serve their respective audiences. Compare the features, pricing, and user ratings above to determine which best fits your needs.

Last updated: May 2026 · Comparison by Sugggest Editorial Team

Feature Funnelytics Midnight Lizard
Sugggest Score — —
Category Business & Commerce Business & Commerce
Pricing — Open Source

Product Overview

Funnelytics
Funnelytics

Description: Funnelytics is a marketing analytics software that helps businesses track customer journeys and analyze conversion funnels. It provides insights into where customers are dropping off in the sales process so marketers can optimize their campaigns.

Type: software

Midnight Lizard
Midnight Lizard

Description: Midnight Lizard is an open-source, self-hosted alternative to Google Analytics. It provides website traffic analytics and reporting by collecting user data such as page views, referrers, and user agents. It has a simple dashboard for visualizing trends over time.

Type: software

Pricing: Open Source

Key Features Comparison

Funnelytics
Funnelytics Features
  • Funnel Visualization
  • Conversion Tracking
  • Funnel Analytics
  • User Segmentation
  • A/B Testing
  • Heatmaps
  • Integrations with Popular Marketing Tools
Midnight Lizard
Midnight Lizard Features
  • Open-source web analytics software
  • Self-hosted - can be installed on your own server
  • Collects data like pageviews, referrers, user agents
  • Visual dashboard to view trends over time
  • Customizable - add your own metrics and dimensions
  • API access to analytics data
  • Event tracking for user actions
  • Filtering and segmentation of data
  • Customizable reports

Pros & Cons Analysis

Funnelytics
Funnelytics

Pros

  • Comprehensive funnel analysis
  • Detailed conversion tracking
  • Customizable dashboards and reports
  • Collaborative features for teams
  • Intuitive user interface

Cons

  • Limited free plan features
  • Can be expensive for small businesses
  • Learning curve for non-technical users
Midnight Lizard
Midnight Lizard

Pros

  • Self-hosted - you own your data
  • Open source - free to use
  • Customizable to your needs
  • More control over data collection
  • Avoid reliance on third-party analytics services

Cons

  • Requires technical expertise to install and manage
  • Less out-of-the-box functionality than commercial options
  • Limited support options
  • May lack some advanced features
  • Requires maintenance and updates

Pricing Comparison

Funnelytics
Funnelytics
  • Not listed
Midnight Lizard
Midnight Lizard
  • Open Source

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Learn More About Each Product

Funnelytics
Funnelytics
Reviews, pricing & alternatives →
Midnight Lizard
Midnight Lizard
Reviews, pricing & alternatives →

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