Google AdMob vs Google AdWords

Google AdMob

Description: Google AdMob is a mobile advertising platform that developers can use to monetize their apps by displaying targeted ads. It allows serving banner, interstitial, video and native ads and provides analytics and optimization tools.

Type: software

Google AdWords

Description: Google AdWords is Google's advertising platform that allows businesses to create targeted ads that appear on Google Search and the Google Display Network. It uses a pay-per-click pricing model.

Type: software

Google AdMob Features

• Banner ads
• Interstitial ads
• Native ads
• Rewarded ads
• In-app purchase ads
• Mediation with other ad networks
• AdMob SDK for easy integration
• Targeting and segmentation
• Real-time reporting and analytics

Google AdWords Features

• Keyword targeting
• Location targeting
• Device targeting
• Remarketing
• Ad extensions
• Split testing
• Automated bidding
• Analytics and reporting