Google Analytics vs Fathom Analytics

Struggling to choose between Google Analytics and Fathom Analytics? Both products offer unique advantages, making it a tough decision.

Google Analytics is a Online Services solution with tags like web-analytics, traffic-tracking, behavior-analytics.

It boasts features such as Real-time reporting, Customizable dashboards, Goal and funnel tracking, Ecommerce tracking, Custom segments, Audience insights, Integrations and pros including Free version available, Powerful and customizable, Easy to use interface, Real-time data, Robust reporting features, Integrates with other Google products.

On the other hand, Fathom Analytics is a Online Services product tagged with analytics, traffic, metrics, open-source.

Its standout features include Open source analytics platform, Lightweight and fast, Privacy focused - no user tracking, Provides insights into site traffic and metrics, Goal and event tracking, Customizable dashboard, Works with static sites and blogs, and it shines with pros like Free and open source, Lightweight and fast loading, Respects user privacy, Easy to self-host, Customizable and extensible.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.