
Description: Google Optimize is a free A/B testing and personalization platform by Google. It allows you to test variations of website content and optimize pages to increase conversions.
Type: Open Source Test Automation Framework
Founded: 2011
Primary Use: Mobile app testing automation
Supported Platforms: iOS, Android, Windows

Description: Optimizely is a leading experimentation and personalization platform that allows companies to test and optimize digital experiences. It provides tools to run A/B tests, multivariate tests, server-side testing, and more to improve conversion rates.
Type: Cloud-based Test Automation Platform
Founded: 2015
Primary Use: Web, mobile, and API testing
Supported Platforms: Web, iOS, Android, API