Google Plus Local vs Foursquare

Struggling to choose between Google Plus Local and Foursquare? Both products offer unique advantages, making it a tough decision.

Google Plus Local is a Social & Communications solution with tags like social-media, local-business, reviews.

It boasts features such as Free business listings, Ability to add photos, videos, menus, and other details to listings, Integration with Google Maps for location and directions, Ability to respond to and manage customer reviews, Analytics on views, actions, and clicks on listings, Mobile optimization for listings and pros including Increased visibility on Google search and maps, Simple setup and management, Helps customers find and engage with local businesses, Free to create and manage listings, Provides analytics and insights.

On the other hand, Foursquare is a Social & Communications product tagged with local-search, recommendations, checkin, badges, points, locationbased.

Its standout features include Check-in at locations to earn points, Get recommendations for places to go based on location, Discover new places nearby, Earn badges for checking in at certain locations, Unlock specials and deals by checking in, Leave tips and reviews for places you visit, Connect with friends and see where they have checked in, Leaderboards and mayorships for most check-ins at a place, and it shines with pros like Good for discovering new places in your area, Checking in and earning points can be fun and addictive, Unlocking specials can save you money, Easy to connect with friends and see where they go, Interface is simple and easy to use.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

Google Plus Local

Google Plus Local

Google Plus Local is part of Google's local search and discovery service, allowing businesses to create a free listing with key business information like address, phone number, photos and more. It helps connect businesses with local customers searching for them on Google.

Categories:
social-media local-business reviews

Google Plus Local Features

  1. Free business listings
  2. Ability to add photos, videos, menus, and other details to listings
  3. Integration with Google Maps for location and directions
  4. Ability to respond to and manage customer reviews
  5. Analytics on views, actions, and clicks on listings
  6. Mobile optimization for listings

Pricing

  • Free

Pros

Increased visibility on Google search and maps

Simple setup and management

Helps customers find and engage with local businesses

Free to create and manage listings

Provides analytics and insights

Cons

Relies heavily on Google search traffic

Less customizable than dedicated business directory sites

Limited options for paid advertising and upgrades

Must claim and verify listing to manage fully

No customer support


Foursquare

Foursquare

Foursquare is a local search and discovery mobile app that provides recommendations for dining, nightlife, shopping and entertainment based on the user's location. Users can check-in at venues to earn points, badges and unlock specials and recommendations.

Categories:
local-search recommendations checkin badges points locationbased

Foursquare Features

  1. Check-in at locations to earn points
  2. Get recommendations for places to go based on location
  3. Discover new places nearby
  4. Earn badges for checking in at certain locations
  5. Unlock specials and deals by checking in
  6. Leave tips and reviews for places you visit
  7. Connect with friends and see where they have checked in
  8. Leaderboards and mayorships for most check-ins at a place

Pricing

  • Freemium

Pros

Good for discovering new places in your area

Checking in and earning points can be fun and addictive

Unlocking specials can save you money

Easy to connect with friends and see where they go

Interface is simple and easy to use

Cons

Checking in can be seen as showy by some

Too much focus on earning points/badges rather than utility

Recommendations are hit or miss sometimes

Privacy concerns around always sharing your location

Requires a large user base to be really useful