Google Plus Local vs Yelp

Struggling to choose between Google Plus Local and Yelp? Both products offer unique advantages, making it a tough decision.

Google Plus Local is a Social & Communications solution with tags like social-media, local-business, reviews.

It boasts features such as Free business listings, Ability to add photos, videos, menus, and other details to listings, Integration with Google Maps for location and directions, Ability to respond to and manage customer reviews, Analytics on views, actions, and clicks on listings, Mobile optimization for listings and pros including Increased visibility on Google search and maps, Simple setup and management, Helps customers find and engage with local businesses, Free to create and manage listings, Provides analytics and insights.

On the other hand, Yelp is a Online Services product tagged with reviews, local-businesses, restaurants, shops, services.

Its standout features include Crowdsourced reviews, Business listings, Search for local businesses, User profiles, Photo sharing, Check-in to locations, Write reviews, Rate businesses, Bookmark businesses, Messaging, and it shines with pros like Large user base, Good for discovering new places, Reviews from real customers, Mobile app available, Sort and filter search results, Free to use.

Feature	Google Plus Local	Yelp
Overall Score	N/A	N/A
Primary Category	Social & Communications	Online Services

Product Overview

Google Plus Local

Description: Google Plus Local is part of Google's local search and discovery service, allowing businesses to create a free listing with key business information like address, phone number, photos and more. It helps connect businesses with local customers searching for them on Google.

Yelp

Description: Yelp is a website and mobile app that provides crowdsourced reviews about local businesses. Users can read and write reviews, rate their experience, and search for restaurants, shops, services, and other businesses in their area.

Key Features Comparison

Google Plus Local Features

• Free business listings
• Ability to add photos, videos, menus, and other details to listings
• Integration with Google Maps for location and directions
• Ability to respond to and manage customer reviews
• Analytics on views, actions, and clicks on listings
• Mobile optimization for listings

Yelp Features

• Crowdsourced reviews
• Business listings
• Search for local businesses
• User profiles
• Photo sharing
• Check-in to locations
• Write reviews
• Rate businesses
• Bookmark businesses
• Messaging

Pros & Cons Analysis

Google Plus Local

Pros

• Increased visibility on Google search and maps
• Simple setup and management
• Helps customers find and engage with local businesses
• Free to create and manage listings
• Provides analytics and insights

Cons

• Relies heavily on Google search traffic
• Less customizable than dedicated business directory sites
• Limited options for paid advertising and upgrades
• Must claim and verify listing to manage fully
• No customer support

Yelp

Pros

• Large user base
• Good for discovering new places
• Reviews from real customers
• Mobile app available
• Sort and filter search results
• Free to use

Cons

• Potential for fake/biased reviews
• Hard to remove bad reviews
• Focuses on popular/trendy businesses
• Advertising pressure on reviewed businesses

Pricing Comparison

Google Plus Local

• Free

Yelp

• Freemium