Google Trends vs Fathom Analytics

Struggling to choose between Google Trends and Fathom Analytics? Both products offer unique advantages, making it a tough decision.

Google Trends is a Online Services solution with tags like google, trends, analytics, search-volume, popularity-tracking.

It boasts features such as Search volume data, Geographic breakdowns, Time comparisons, Related topics and searches, Comparison with up to 5 terms, Downloadable CSV data, Embeddable charts and graphs and pros including Free to use, Easy to understand data visualizations, Compares search volume globally or by region, Tracks trends over custom time ranges, Good for keyword research and trend analysis.

On the other hand, Fathom Analytics is a Online Services product tagged with analytics, traffic, metrics, open-source.

Its standout features include Open source analytics platform, Lightweight and fast, Privacy focused - no user tracking, Provides insights into site traffic and metrics, Goal and event tracking, Customizable dashboard, Works with static sites and blogs, and it shines with pros like Free and open source, Lightweight and fast loading, Respects user privacy, Easy to self-host, Customizable and extensible.

Feature	Google Trends	Fathom Analytics
Overall Score	N/A	N/A
Primary Category	Online Services	Online Services

Product Overview

Google Trends

Description: Google Trends is a website by Google that analyzes the popularity of top search queries in Google Search across various regions and languages. It offers data and visualizations showing how frequently particular search terms are entered relative to total search volume over given time periods.

Fathom Analytics

Description: Fathom Analytics is an open-source alternative to Google Analytics for websites. It's a simple, privacy-focused analytics tool that provides insights into site traffic, valuable metrics, and user engagement over time to optimize the website for visitors.

Key Features Comparison

Google Trends Features

• Search volume data
• Geographic breakdowns
• Time comparisons
• Related topics and searches
• Comparison with up to 5 terms
• Downloadable CSV data
• Embeddable charts and graphs

Fathom Analytics Features

• Open source analytics platform
• Lightweight and fast
• Privacy focused - no user tracking
• Provides insights into site traffic and metrics
• Goal and event tracking
• Customizable dashboard
• Works with static sites and blogs

Pros & Cons Analysis

Google Trends

Pros

• Free to use
• Easy to understand data visualizations
• Compares search volume globally or by region
• Tracks trends over custom time ranges
• Good for keyword research and trend analysis

Cons

• Limited to last 12 months of data
• Delayed data updates
• Maximum 5 terms per comparison
• No demographic data

Fathom Analytics

Pros

• Free and open source
• Lightweight and fast loading
• Respects user privacy
• Easy to self-host
• Customizable and extensible

Cons

• Limited built-in features compared to GA
• Requires some technical expertise to set up
• Lacks some advanced analytics functionality
• Smaller user community than GA

Pricing Comparison

Google Trends

• Free

Fathom Analytics

• Open Source
• Self-Hosted