Google Trends vs Open Web Analytics

Struggling to choose between Google Trends and Open Web Analytics? Both products offer unique advantages, making it a tough decision.

Google Trends is a Online Services solution with tags like google, trends, analytics, search-volume, popularity-tracking.

It boasts features such as Search volume data, Geographic breakdowns, Time comparisons, Related topics and searches, Comparison with up to 5 terms, Downloadable CSV data, Embeddable charts and graphs and pros including Free to use, Easy to understand data visualizations, Compares search volume globally or by region, Tracks trends over custom time ranges, Good for keyword research and trend analysis.

On the other hand, Open Web Analytics is a Business & Commerce product tagged with open-source, web-analytics, traffic-tracking, usage-analytics.

Its standout features include Open source web analytics software, Easy to install and configure, Tracks website visitors and traffic sources, Provides reports on visits, page views, referrers, search keywords, Customizable dashboards and reporting, Event and goal tracking, Support for A/B testing, API for data export and integration, Works with MySQL, PostgreSQL and MS SQL databases, and it shines with pros like Free and open source, Easy to set up and use, Provides core web analytics functionality, Customizable and extensible, Self-hosted - you control your data, Active development community.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

Google Trends

Google Trends

Google Trends is a website by Google that analyzes the popularity of top search queries in Google Search across various regions and languages. It offers data and visualizations showing how frequently particular search terms are entered relative to total search volume over given time periods.

Categories:
google trends analytics search-volume popularity-tracking

Google Trends Features

  1. Search volume data
  2. Geographic breakdowns
  3. Time comparisons
  4. Related topics and searches
  5. Comparison with up to 5 terms
  6. Downloadable CSV data
  7. Embeddable charts and graphs

Pricing

  • Free

Pros

Free to use

Easy to understand data visualizations

Compares search volume globally or by region

Tracks trends over custom time ranges

Good for keyword research and trend analysis

Cons

Limited to last 12 months of data

Delayed data updates

Maximum 5 terms per comparison

No demographic data


Open Web Analytics

Open Web Analytics

Open Web Analytics (OWA) is an open source web analytics software that allows you to track and analyze traffic on your website. It is designed to be easy to install and use, while providing detailed analytics reports.

Categories:
open-source web-analytics traffic-tracking usage-analytics

Open Web Analytics Features

  1. Open source web analytics software
  2. Easy to install and configure
  3. Tracks website visitors and traffic sources
  4. Provides reports on visits, page views, referrers, search keywords
  5. Customizable dashboards and reporting
  6. Event and goal tracking
  7. Support for A/B testing
  8. API for data export and integration
  9. Works with MySQL, PostgreSQL and MS SQL databases

Pricing

  • Open Source

Pros

Free and open source

Easy to set up and use

Provides core web analytics functionality

Customizable and extensible

Self-hosted - you control your data

Active development community

Cons

Less features than commercial solutions

Requires technical expertise to install and manage

Limited support options

Not as user friendly as some tools

Potential security risks if not updated regularly