Groupon vs Living Social

Struggling to choose between Groupon and Living Social? Both products offer unique advantages, making it a tough decision.

Groupon is a Business & Commerce solution with tags like discounts, deals, coupons, marketplace, ecommerce.

It boasts features such as Local deals and discounts, Ability to browse and purchase deals, Personalized recommendations based on location and interests, Mobile app for on-the-go access, Ability to share deals with friends, Merchant tools for creating and managing deals and pros including Significant discounts on a wide range of products and services, Convenience of browsing and purchasing deals from a single platform, Ability to discover new local businesses and experiences, Potential for businesses to attract new customers through Groupon deals.

On the other hand, Living Social is a Online Services product tagged with deals, discounts, vouchers, local, national, gift-certificates.

Its standout features include Offers discounted gift certificates for local businesses, Users can buy and share deal vouchers with friends, Discounts on activities, events, getaways in major US cities, and it shines with pros like Good way to discover new local businesses, Can get significant discounts on fun activities and events, Social aspect of sharing deals with friends.

Feature	Groupon	Living Social
Overall Score	N/A	N/A
Primary Category	Business & Commerce	Online Services

Product Overview

Groupon

Description: Groupon is an e-commerce marketplace that allows users to get discounts and deals on activities, travel, goods and services in their area. Consumers can browse and purchase Groupon deals which enable them to enjoy experiences at a significant discount.

Living Social

Description: Living Social is a deals website that offers discounted gift certificates usable at local or national companies. Users can buy vouchers for deals and share deals with friends. Living Social commonly offers discounts on activities, events, getaways and more in major cities across the US.

Key Features Comparison

Groupon Features

• Local deals and discounts
• Ability to browse and purchase deals
• Personalized recommendations based on location and interests
• Mobile app for on-the-go access
• Ability to share deals with friends
• Merchant tools for creating and managing deals

Living Social Features

• Offers discounted gift certificates for local businesses
• Users can buy and share deal vouchers with friends
• Discounts on activities, events, getaways in major US cities

Pros & Cons Analysis

Groupon

Pros

• Significant discounts on a wide range of products and services
• Convenience of browsing and purchasing deals from a single platform
• Ability to discover new local businesses and experiences
• Potential for businesses to attract new customers through Groupon deals

Cons

• Deals may have limited availability or time constraints
• Potential for businesses to offer poor quality products or services
• Concerns about the sustainability of the Groupon business model
• Potential for customer complaints and disputes

Living Social

Pros

• Good way to discover new local businesses
• Can get significant discounts on fun activities and events
• Social aspect of sharing deals with friends

Cons

• Deals may expire before you get to use them
• Restricted to certain geographical areas
• Requires planning in advance to take advantage of deals

Pricing Comparison

Groupon

• Freemium
• Pay-As-You-Go

Living Social

• Freemium
• Subscription-Based