HubSpot vs Sprout Social

Struggling to choose between HubSpot and Sprout Social? Both products offer unique advantages, making it a tough decision.

HubSpot is a Business & Commerce solution with tags like marketing, automation, analytics, crm, blogging, seo, social-media.

It boasts features such as CRM, Marketing Automation, Analytics, Ads, Email Marketing, Website Builder, Live Chat and pros including Powerful marketing automation, Easy to use interface, Comprehensive analytics, Integrates with other tools, Free CRM for small teams.

On the other hand, Sprout Social is a Social & Communications product tagged with social-media, analytics, publishing, collaboration, facebook, twitter, instagram, linkedin.

Its standout features include Social Media Publishing, Social Media Analytics, Social Media Monitoring, Social Media Engagement, Social Media Collaboration, Social Media Reporting, and it shines with pros like Comprehensive social media management, User-friendly interface, Powerful analytics and reporting, Robust listening and monitoring tools, Helpful collaboration features.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

HubSpot

HubSpot

HubSpot is an inbound marketing, sales, and service software that helps businesses attract visitors, convert leads, and delight customers. It includes tools for blogging, SEO, social media, landing pages, email marketing, workflows, analytics, and more.

Categories:
Business & Commerce Marketing Automation
marketing automation analytics crm blogging seo social-media

HubSpot Features

  1. CRM
  2. Marketing Automation
  3. Analytics
  4. Ads
  5. Email Marketing
  6. Website Builder
  7. Live Chat

Pricing

  • Freemium
  • Subscription-Based

Pros

Powerful marketing automation

Easy to use interface

Comprehensive analytics

Integrates with other tools

Free CRM for small teams

Cons

Can be expensive for larger teams

Steep learning curve

Limitations on free plan

Occasional bugs

Sprout Social

Sprout Social

Sprout Social is a social media management platform that allows businesses to manage their social media profiles, engage with customers, analyze performance, and collaborate across teams. It provides publishing, analytics, and collaboration tools for major social networks like Facebook, Twitter, Instagram, LinkedIn, and more.

Categories:
Social & Communications Social Media Management
social-media analytics publishing collaboration facebook twitter instagram linkedin

Sprout Social Features

  1. Social Media Publishing
  2. Social Media Analytics
  3. Social Media Monitoring
  4. Social Media Engagement
  5. Social Media Collaboration
  6. Social Media Reporting

Pricing

  • Subscription-Based

Pros

Comprehensive social media management

User-friendly interface

Powerful analytics and reporting

Robust listening and monitoring tools

Helpful collaboration features

Cons

Can be pricey for small businesses

Steep learning curve

Occasional issues with publishing

Limitations on some free plans