IGTV vs Instagram

Struggling to choose between IGTV and Instagram? Both products offer unique advantages, making it a tough decision.

IGTV is a Social & Communications solution with tags like video, longform, vertical, instagram, content-creation.

It boasts features such as Allows uploading long-form vertical videos up to 60 minutes, Provides platform for creators to make immersive content, Videos are displayed full screen, Has channels for individual creators, Allows live streaming, Has explore page to discover new videos and creators and pros including Longer videos allow more in-depth content, Vertical format optimized for mobile, Expands capabilities beyond standard Instagram feed, Gives creators more creative flexibility, Built-in audience from Instagram users.

On the other hand, Instagram is a Social & Communications product tagged with social-media, photo-sharing, video-sharing, stories, messaging, filters, meta, mobile.

Its standout features include Photo and video sharing, Stories, Reels, IGTV, Live videos, Filters and editing, Messaging, Shopping, IGTV ads, Creators and influencers, and it shines with pros like Large active user base, Easy to use interface, Powerful editing tools, Ability to build a brand, Monetization opportunities.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

IGTV

IGTV

IGTV is a standalone video application by Instagram that allows users to upload long-form vertical videos up to 60 minutes in length. It provides creators a platform to develop more immersive content beyond the standard Instagram feed.

Categories:
video longform vertical instagram content-creation

IGTV Features

  1. Allows uploading long-form vertical videos up to 60 minutes
  2. Provides platform for creators to make immersive content
  3. Videos are displayed full screen
  4. Has channels for individual creators
  5. Allows live streaming
  6. Has explore page to discover new videos and creators

Pricing

  • Free

Pros

Longer videos allow more in-depth content

Vertical format optimized for mobile

Expands capabilities beyond standard Instagram feed

Gives creators more creative flexibility

Built-in audience from Instagram users

Cons

Must hold phone vertically which can be tiring

No landscape video support

Smaller audience than YouTube or Facebook

Additional time investment for creators to produce content

More ads compared to standard Instagram


Instagram

Instagram

Instagram is a popular photo and video sharing social media platform owned by Meta. It allows users to post photos and videos, follow other users, like and comment on posts, and share content to other platforms.

Categories:
social-media photo-sharing video-sharing stories messaging filters meta mobile

Instagram Features

  1. Photo and video sharing
  2. Stories
  3. Reels
  4. IGTV
  5. Live videos
  6. Filters and editing
  7. Messaging
  8. Shopping
  9. IGTV ads
  10. Creators and influencers

Pricing

  • Free

Pros

Large active user base

Easy to use interface

Powerful editing tools

Ability to build a brand

Monetization opportunities

Cons

Data privacy concerns

Algorithm changes affecting reach

Potential for bullying/toxic comments

Can be addictive

Heavy advertising