InMobi vs adf.ly

Struggling to choose between InMobi and adf.ly? Both products offer unique advantages, making it a tough decision.

InMobi is a Business & Commerce solution with tags like mobile, advertising, analytics, monetization.

It boasts features such as Targeted mobile advertising, Real-time bidding, Cross-device user identification, Analytics and attribution, Monetization solutions for mobile apps, Ad formats like native, video, banner ads, Demand-side platform (DSP) and pros including Large reach and scale, Cross-device tracking, Strong targeting capabilities, Good fill rates, Wide array of ad formats, Self-serve platform, Real-time analytics.

On the other hand, adf.ly is a Online Services product tagged with url-shortening, advertising, analytics, monetization.

Its standout features include URL shortening, Advertising platform, Earn money from ads on shortened links, Analytics on link performance, Custom domain support, and it shines with pros like Earn passive income from link traffic, Detailed analytics on link performance, Ability to customize link domains, Easy to use interface.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

InMobi

InMobi

InMobi is a mobile advertising and discovery platform that enables brands, agencies and developers to engage mobile consumers across different devices and platforms. It provides capabilities like targeted advertising, analytics and monetization solutions for mobile apps and sites.

Categories:
mobile advertising analytics monetization

InMobi Features

  1. Targeted mobile advertising
  2. Real-time bidding
  3. Cross-device user identification
  4. Analytics and attribution
  5. Monetization solutions for mobile apps
  6. Ad formats like native, video, banner ads
  7. Demand-side platform (DSP)

Pricing

  • Self-Serve Platform
  • Managed Services
  • Custom Pricing

Pros

Large reach and scale

Cross-device tracking

Strong targeting capabilities

Good fill rates

Wide array of ad formats

Self-serve platform

Real-time analytics

Cons

Less popular than Facebook & Google ads

Less advanced targeting vs Facebook

Less brand safety controls than some platforms

Smaller advertiser base outside Asia


adf.ly

adf.ly

adf.ly is a URL shortener and advertising platform that allows users to earn money from the ads on their shortened links. It provides analytics on links and lets users set custom domains for their links.

Categories:
url-shortening advertising analytics monetization

Adf.ly Features

  1. URL shortening
  2. Advertising platform
  3. Earn money from ads on shortened links
  4. Analytics on link performance
  5. Custom domain support

Pricing

  • Freemium

Pros

Earn passive income from link traffic

Detailed analytics on link performance

Ability to customize link domains

Easy to use interface

Cons

Ads can be intrusive for users

Revenue share with adf.ly may be low

Potential for account suspension or termination

Limited control over ad content