InMobi vs GreedyGame AdX

Struggling to choose between InMobi and GreedyGame AdX? Both products offer unique advantages, making it a tough decision.

InMobi is a Business & Commerce solution with tags like mobile, advertising, analytics, monetization.

It boasts features such as Targeted mobile advertising, Real-time bidding, Cross-device user identification, Analytics and attribution, Monetization solutions for mobile apps, Ad formats like native, video, banner ads, Demand-side platform (DSP) and pros including Large reach and scale, Cross-device tracking, Strong targeting capabilities, Good fill rates, Wide array of ad formats, Self-serve platform, Real-time analytics.

On the other hand, GreedyGame AdX is a Games product tagged with mobile, games, advertising, monetization.

Its standout features include Real-time bidding for ad inventory, Programmatic ad buying and selling, Customizable ad formats and placements, Audience targeting and segmentation, Analytics and reporting tools, Fraud detection and prevention, SDK integration for mobile game developers, and it shines with pros like Increased revenue for mobile game developers, Access to a large pool of engaged mobile game users for advertisers, Efficient and automated ad buying and selling, Customizable ad experiences for users, Detailed performance analytics and reporting.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

InMobi

InMobi

InMobi is a mobile advertising and discovery platform that enables brands, agencies and developers to engage mobile consumers across different devices and platforms. It provides capabilities like targeted advertising, analytics and monetization solutions for mobile apps and sites.

Categories:
mobile advertising analytics monetization

InMobi Features

  1. Targeted mobile advertising
  2. Real-time bidding
  3. Cross-device user identification
  4. Analytics and attribution
  5. Monetization solutions for mobile apps
  6. Ad formats like native, video, banner ads
  7. Demand-side platform (DSP)

Pricing

  • Self-Serve Platform
  • Managed Services
  • Custom Pricing

Pros

Large reach and scale

Cross-device tracking

Strong targeting capabilities

Good fill rates

Wide array of ad formats

Self-serve platform

Real-time analytics

Cons

Less popular than Facebook & Google ads

Less advanced targeting vs Facebook

Less brand safety controls than some platforms

Smaller advertiser base outside Asia


GreedyGame AdX

GreedyGame AdX

GreedyGame AdX is an ad exchange platform designed specifically for mobile game developers and advertisers. It allows developers to monetize their games by displaying ads, while providing advertisers access to engaged mobile game users.

Categories:
mobile games advertising monetization

GreedyGame AdX Features

  1. Real-time bidding for ad inventory
  2. Programmatic ad buying and selling
  3. Customizable ad formats and placements
  4. Audience targeting and segmentation
  5. Analytics and reporting tools
  6. Fraud detection and prevention
  7. SDK integration for mobile game developers

Pricing

  • Pay-As-You-Go

Pros

Increased revenue for mobile game developers

Access to a large pool of engaged mobile game users for advertisers

Efficient and automated ad buying and selling

Customizable ad experiences for users

Detailed performance analytics and reporting

Cons

Potential for ad inventory quality issues

Complexity of setup and integration for developers

Potential for user privacy concerns with targeted advertising

Competition from other ad exchange platforms