
Description: INVOX Call Tracking is a call tracking and analytics platform that allows businesses to track phone calls, understand customer conversations, and measure the impact of marketing campaigns. It provides insights into calls from different sources like PPC, social media, TV campaigns, etc.
Type: Open Source Test Automation Framework
Founded: 2011
Primary Use: Mobile app testing automation
Supported Platforms: iOS, Android, Windows

Description: Direct Response Tracker is software designed to track advertising campaigns and measure response rates. It integrates with marketing platforms to attribute conversions to different campaigns.
Type: Cloud-based Test Automation Platform
Founded: 2015
Primary Use: Web, mobile, and API testing
Supported Platforms: Web, iOS, Android, API