Iterable vs Urban Airship

Struggling to choose between Iterable and Urban Airship? Both products offer unique advantages, making it a tough decision.

Iterable is a Business & Commerce solution with tags like marketing, automation, personalization, segmentation, crosschannel, email, mobile, push-notifications, sms, web-push.

It boasts features such as Cross-channel marketing automation, Segmentation and personalization, A/B testing, Workflow automation, Predictive modeling and machine learning, Real-time user data and behavioral analytics, Integration with CRM, email, and other martech tools and pros including Powerful segmentation and personalization capabilities, Easy to create automated campaigns across channels, Flexible and customizable, Real-time user analytics and reporting, Robust A/B testing features, Scales well for enterprise usage.

On the other hand, Urban Airship is a Social & Communications product tagged with engagement, messaging, mobile, push-notifications.

Its standout features include Push notifications, In-app messaging, Email and SMS delivery, Location-based messaging, A/B testing, Analytics and reporting, Audience segmentation, Integration with CRM systems, Multi-channel messaging, and it shines with pros like Easy to implement and use, Scalable to large user bases, Flexible delivery options, Robust analytics and segmentation, Well-designed user interface, Good customer support.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.