Klout vs DrumUp

Struggling to choose between Klout and DrumUp? Both products offer unique advantages, making it a tough decision.

Klout is a Social & Communications solution with tags like social-media, analytics, influence, klout-score.

It boasts features such as Measures influence and impact in social media, Analyzes content and networks to assign Klout Score, Provides metrics like True Reach and Amplification Score, Offers topic-specific scores in areas like retail or travel, Integrates with social media platforms like Twitter and Facebook, Provides comparison with peers through Leaderboards, Surfaces influential content through Klout Perks and pros including Helpful for understanding social media influence, Good for social media marketers and influencers, Easy to use and integrate, Insightful metrics and reports, Free version available.

On the other hand, DrumUp is a Social & Communications product tagged with scheduling, publishing, social-media, analytics.

Its standout features include Schedule and publish posts to multiple social networks, Intuitive dashboard to manage accounts, Engage with audiences, Analyze social media performance, and it shines with pros like User-friendly interface, Affordable pricing, Good for small businesses, Available on mobile.

Feature	Klout	DrumUp
Overall Score	N/A	N/A
Primary Category	Social & Communications	Social & Communications

Product Overview

Klout

Description: Klout is a social media analytics service that assigns users a 'Klout Score' to rank their influence. It analyzes a user's ability to drive action across multiple social networks based on their reach, amplification, and network impact.

DrumUp

Description: DrumUp is a social media management platform that helps small businesses and marketers schedule and publish content to multiple social networks. It provides an intuitive dashboard to manage accounts, schedule posts, engage with audiences, and analyze performance.

Key Features Comparison

Klout Features

• Measures influence and impact in social media
• Analyzes content and networks to assign Klout Score
• Provides metrics like True Reach and Amplification Score
• Offers topic-specific scores in areas like retail or travel
• Integrates with social media platforms like Twitter and Facebook
• Provides comparison with peers through Leaderboards
• Surfaces influential content through Klout Perks

DrumUp Features

• Schedule and publish posts to multiple social networks
• Intuitive dashboard to manage accounts
• Engage with audiences
• Analyze social media performance

Pros & Cons Analysis

Klout

Pros

• Helpful for understanding social media influence
• Good for social media marketers and influencers
• Easy to use and integrate
• Insightful metrics and reports
• Free version available

Cons

• Metrics not an exact science
• Bias toward certain platforms like Twitter and Facebook
• Heavy focus on vanity metrics like followers
• Seen by some as a popularity contest
• Concerns over score accuracy and methodology

DrumUp

Pros

• User-friendly interface
• Affordable pricing
• Good for small businesses
• Available on mobile

Cons

• Limited functionality compared to competitors
• No image editing tools
• Analytics could be more robust

Pricing Comparison

Klout

• Freemium
• Subscription-Based

DrumUp

• Freemium