Klout vs DrumUp

Struggling to choose between Klout and DrumUp? Both products offer unique advantages, making it a tough decision.

Klout is a Social & Communications solution with tags like social-media, analytics, influence, klout-score.

It boasts features such as Measures influence and impact in social media, Analyzes content and networks to assign Klout Score, Provides metrics like True Reach and Amplification Score, Offers topic-specific scores in areas like retail or travel, Integrates with social media platforms like Twitter and Facebook, Provides comparison with peers through Leaderboards, Surfaces influential content through Klout Perks and pros including Helpful for understanding social media influence, Good for social media marketers and influencers, Easy to use and integrate, Insightful metrics and reports, Free version available.

On the other hand, DrumUp is a Social & Communications product tagged with scheduling, publishing, social-media, analytics.

Its standout features include Schedule and publish posts to multiple social networks, Intuitive dashboard to manage accounts, Engage with audiences, Analyze social media performance, and it shines with pros like User-friendly interface, Affordable pricing, Good for small businesses, Available on mobile.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

Klout

Klout

Klout is a social media analytics service that assigns users a 'Klout Score' to rank their influence. It analyzes a user's ability to drive action across multiple social networks based on their reach, amplification, and network impact.

Categories:
social-media analytics influence klout-score

Klout Features

  1. Measures influence and impact in social media
  2. Analyzes content and networks to assign Klout Score
  3. Provides metrics like True Reach and Amplification Score
  4. Offers topic-specific scores in areas like retail or travel
  5. Integrates with social media platforms like Twitter and Facebook
  6. Provides comparison with peers through Leaderboards
  7. Surfaces influential content through Klout Perks

Pricing

  • Freemium
  • Subscription-Based

Pros

Helpful for understanding social media influence

Good for social media marketers and influencers

Easy to use and integrate

Insightful metrics and reports

Free version available

Cons

Metrics not an exact science

Bias toward certain platforms like Twitter and Facebook

Heavy focus on vanity metrics like followers

Seen by some as a popularity contest

Concerns over score accuracy and methodology


DrumUp

DrumUp

DrumUp is a social media management platform that helps small businesses and marketers schedule and publish content to multiple social networks. It provides an intuitive dashboard to manage accounts, schedule posts, engage with audiences, and analyze performance.

Categories:
scheduling publishing social-media analytics

DrumUp Features

  1. Schedule and publish posts to multiple social networks
  2. Intuitive dashboard to manage accounts
  3. Engage with audiences
  4. Analyze social media performance

Pricing

  • Freemium

Pros

User-friendly interface

Affordable pricing

Good for small businesses

Available on mobile

Cons

Limited functionality compared to competitors

No image editing tools

Analytics could be more robust