Klout

Klout: Social Media Analytics

Klout is a social media analytics service that assigns users a 'Klout Score' to rank their influence, analyzing reach, amplification, and network impact across multiple social networks.

What is Klout?

Klout is a social media analytics service launched in 2008 that assigns users a 'Klout Score' between 1-100 to rank how influential they are based on their activity across social media platforms. It analyzes a user's ability to drive action across Facebook, Twitter, LinkedIn and other networks based on factors like how many people they reach, how much their content gets amplified through likes, comments and retweets, and their network impact.

The Klout algorithm looks at hundreds of signals per user across social media to estimate how likely that user is to influence others. A higher score means it calculates that one's audience and content drives more reactions and action among their networks. Marketers sometimes use Klout scores to evaluate social media influencers and identify individuals with an audience that can amplify messages.

However, Klout has also faced criticism over the accuracy and relevance of its scoring model. Since influence is difficult to quantify, the significance of a Klout number is subjective. The company was acquired by Lithium Technologies in 2014. As social analytics and measuring impact has grown more sophisticated, Klout is no longer as widely referenced or used among marketers compared to its early years.

Klout Features

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