Leanplum vs OneSignal

Struggling to choose between Leanplum and OneSignal? Both products offer unique advantages, making it a tough decision.

Leanplum is a Online Services solution with tags like mobile-marketing, push-notifications, user-engagement, user-retention, predictive-analytics, ab-testing, segmentation, automation, personalized-messaging.

It boasts features such as A/B Testing, Segmentation, Automation, Personalized Messaging, Push Notifications, In-App Messaging, Predictive Analytics and pros including Easy to integrate and implement, Robust analytics and reporting, Automation saves time, Improves user engagement and retention.

On the other hand, OneSignal is a Social & Communications product tagged with push-notifications, mobile-apps, websites, sdk, dashboard, messaging.

Its standout features include Cross-platform push notifications, Segmentation and targeting, A/B testing, Analytics and reporting, Scheduling and automation, In-app messaging, Geotargeting, Rich media support, and it shines with pros like Free basic plan, Easy integration, Good delivery rates, Flexible segmentation, Real-time analytics, Well-documented.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

Leanplum

Leanplum

Leanplum is a mobile marketing automation platform that helps companies improve user engagement and retention through targeted push notifications, in-app messages, and predictive analytics. Its features include A/B testing, segmentation, automation and personalized messaging.

Categories:
mobile-marketing push-notifications user-engagement user-retention predictive-analytics ab-testing segmentation automation personalized-messaging

Leanplum Features

  1. A/B Testing
  2. Segmentation
  3. Automation
  4. Personalized Messaging
  5. Push Notifications
  6. In-App Messaging
  7. Predictive Analytics

Pricing

  • Freemium
  • Subscription-Based

Pros

Easy to integrate and implement

Robust analytics and reporting

Automation saves time

Improves user engagement and retention

Cons

Can be complex for non-technical users

Requires expertise to get full value

Setup and optimization takes time


OneSignal

OneSignal

OneSignal is a push notification service that allows developers to easily send notifications to users of mobile apps and websites. It provides SDKs for all major platforms and has a straightforward dashboard for sending messages.

Categories:
push-notifications mobile-apps websites sdk dashboard messaging

OneSignal Features

  1. Cross-platform push notifications
  2. Segmentation and targeting
  3. A/B testing
  4. Analytics and reporting
  5. Scheduling and automation
  6. In-app messaging
  7. Geotargeting
  8. Rich media support

Pricing

  • Freemium
  • Subscription-Based

Pros

Free basic plan

Easy integration

Good delivery rates

Flexible segmentation

Real-time analytics

Well-documented

Cons

Limited free plan options

No SMS support

Lacks some advanced features

Can get pricey for high volume

Support could be more responsive