Leanplum

Leanplum

Leanplum is a mobile marketing automation platform that helps companies improve user engagement and retention through targeted push notifications, in-app messages, and predictive analytics. Its features include A/B testing, segmentation, automation and personalized messaging.
Leanplum image
mobile-marketing push-notifications user-engagement user-retention predictive-analytics ab-testing segmentation automation personalized-messaging

Leanplum: Mobile Marketing Automation Platform

Leanplum helps companies improve user engagement and retention through targeted push notifications, in-app messages, and predictive analytics, with features including A/B testing, segmentation, automation and personalized messaging.

What is Leanplum?

Leanplum is a mobile marketing automation platform designed to help companies improve user engagement and retention for their mobile apps. Some key features and capabilities of Leanplum include:

- Personalized Messaging: Leanplum allows you to create targeted push notifications, in-app messages, email campaigns and more based on user attributes and behaviors. You can craft messages to specific user segments to increase engagement.

- A/B Testing: Test different versions of your push notifications or in-app messages to optimize for metrics like open rates and conversions. Leanplum makes it easy to set up A/B tests and analyze performance.

- Segmentation: Divide your users into groups based on attributes like user properties, behaviors, usage metrics and more. Target campaigns and messages to user segments that matter most.

- Automation: Set up automated messaging workflows that trigger based on user events like app installs, purchases, time since last use and more. No need to manually send basic onboarding and re-engagement campaigns.

- Analytics: Leanplum provides detailed analytics on your campaigns and user segments so you can track engagement rates, churn risk and other metrics to optimize your mobile marketing strategy.

Overall, Leanplum is designed to help mobile marketers and product owners drive better user engagement, retention and monetization through impactful messaging, personalization and automation powered by data.

Leanplum Features

Features

  1. A/B Testing
  2. Segmentation
  3. Automation
  4. Personalized Messaging
  5. Push Notifications
  6. In-App Messaging
  7. Predictive Analytics

Pricing

  • Freemium
  • Subscription-Based

Pros

Easy to integrate and implement

Robust analytics and reporting

Automation saves time

Improves user engagement and retention

Cons

Can be complex for non-technical users

Requires expertise to get full value

Setup and optimization takes time


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