Leanplum helps companies improve user engagement and retention through targeted push notifications, in-app messages, and predictive analytics, with features including A/B testing, segmentation, automation and personalized messaging.
Leanplum is a mobile marketing automation platform designed to help companies improve user engagement and retention for their mobile apps. Some key features and capabilities of Leanplum include:
- Personalized Messaging: Leanplum allows you to create targeted push notifications, in-app messages, email campaigns and more based on user attributes and behaviors. You can craft messages to specific user segments to increase engagement.
- A/B Testing: Test different versions of your push notifications or in-app messages to optimize for metrics like open rates and conversions. Leanplum makes it easy to set up A/B tests and analyze performance.
- Segmentation: Divide your users into groups based on attributes like user properties, behaviors, usage metrics and more. Target campaigns and messages to user segments that matter most.
- Automation: Set up automated messaging workflows that trigger based on user events like app installs, purchases, time since last use and more. No need to manually send basic onboarding and re-engagement campaigns.
- Analytics: Leanplum provides detailed analytics on your campaigns and user segments so you can track engagement rates, churn risk and other metrics to optimize your mobile marketing strategy.
Overall, Leanplum is designed to help mobile marketers and product owners drive better user engagement, retention and monetization through impactful messaging, personalization and automation powered by data.
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