Leanplum vs Urban Airship

Struggling to choose between Leanplum and Urban Airship? Both products offer unique advantages, making it a tough decision.

Leanplum is a Online Services solution with tags like mobile-marketing, push-notifications, user-engagement, user-retention, predictive-analytics, ab-testing, segmentation, automation, personalized-messaging.

It boasts features such as A/B Testing, Segmentation, Automation, Personalized Messaging, Push Notifications, In-App Messaging, Predictive Analytics and pros including Easy to integrate and implement, Robust analytics and reporting, Automation saves time, Improves user engagement and retention.

On the other hand, Urban Airship is a Social & Communications product tagged with engagement, messaging, mobile, push-notifications.

Its standout features include Push notifications, In-app messaging, Email and SMS delivery, Location-based messaging, A/B testing, Analytics and reporting, Audience segmentation, Integration with CRM systems, Multi-channel messaging, and it shines with pros like Easy to implement and use, Scalable to large user bases, Flexible delivery options, Robust analytics and segmentation, Well-designed user interface, Good customer support.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

Leanplum

Leanplum

Leanplum is a mobile marketing automation platform that helps companies improve user engagement and retention through targeted push notifications, in-app messages, and predictive analytics. Its features include A/B testing, segmentation, automation and personalized messaging.

Categories:
mobile-marketing push-notifications user-engagement user-retention predictive-analytics ab-testing segmentation automation personalized-messaging

Leanplum Features

  1. A/B Testing
  2. Segmentation
  3. Automation
  4. Personalized Messaging
  5. Push Notifications
  6. In-App Messaging
  7. Predictive Analytics

Pricing

  • Freemium
  • Subscription-Based

Pros

Easy to integrate and implement

Robust analytics and reporting

Automation saves time

Improves user engagement and retention

Cons

Can be complex for non-technical users

Requires expertise to get full value

Setup and optimization takes time


Urban Airship

Urban Airship

Urban Airship is a cross-channel customer engagement platform that enables push notifications, in-app messages, email, SMS, and more. It helps companies engage with customers on any device or channel.

Categories:
engagement messaging mobile push-notifications

Urban Airship Features

  1. Push notifications
  2. In-app messaging
  3. Email and SMS delivery
  4. Location-based messaging
  5. A/B testing
  6. Analytics and reporting
  7. Audience segmentation
  8. Integration with CRM systems
  9. Multi-channel messaging

Pricing

  • Freemium
  • Subscription-Based

Pros

Easy to implement and use

Scalable to large user bases

Flexible delivery options

Robust analytics and segmentation

Well-designed user interface

Good customer support

Cons

Can get expensive for high volume usage

Setup and initial configuration can be complex

Advanced features may require developer skills

May need additional systems for full marketing stack