Leanplum vs Urban Airship

Struggling to choose between Leanplum and Urban Airship? Both products offer unique advantages, making it a tough decision.

Leanplum is a Online Services solution with tags like mobile-marketing, push-notifications, user-engagement, user-retention, predictive-analytics, ab-testing, segmentation, automation, personalized-messaging.

It boasts features such as A/B Testing, Segmentation, Automation, Personalized Messaging, Push Notifications, In-App Messaging, Predictive Analytics and pros including Easy to integrate and implement, Robust analytics and reporting, Automation saves time, Improves user engagement and retention.

On the other hand, Urban Airship is a Social & Communications product tagged with engagement, messaging, mobile, push-notifications.

Its standout features include Push notifications, In-app messaging, Email and SMS delivery, Location-based messaging, A/B testing, Analytics and reporting, Audience segmentation, Integration with CRM systems, Multi-channel messaging, and it shines with pros like Easy to implement and use, Scalable to large user bases, Flexible delivery options, Robust analytics and segmentation, Well-designed user interface, Good customer support.

Feature	Leanplum	Urban Airship
Overall Score	N/A	N/A
Primary Category	Online Services	Social & Communications

Product Overview

Leanplum

Description: Leanplum is a mobile marketing automation platform that helps companies improve user engagement and retention through targeted push notifications, in-app messages, and predictive analytics. Its features include A/B testing, segmentation, automation and personalized messaging.

Urban Airship

Description: Urban Airship is a cross-channel customer engagement platform that enables push notifications, in-app messages, email, SMS, and more. It helps companies engage with customers on any device or channel.

Key Features Comparison

Leanplum Features

• A/B Testing
• Segmentation
• Automation
• Personalized Messaging
• Push Notifications
• In-App Messaging
• Predictive Analytics

Urban Airship Features

• Push notifications
• In-app messaging
• Email and SMS delivery
• Location-based messaging
• A/B testing
• Analytics and reporting
• Audience segmentation
• Integration with CRM systems
• Multi-channel messaging

Pros & Cons Analysis

Leanplum

Pros

• Easy to integrate and implement
• Robust analytics and reporting
• Automation saves time
• Improves user engagement and retention

Cons

• Can be complex for non-technical users
• Requires expertise to get full value
• Setup and optimization takes time

Urban Airship

Pros

• Easy to implement and use
• Scalable to large user bases
• Flexible delivery options
• Robust analytics and segmentation
• Well-designed user interface
• Good customer support

Cons

• Can get expensive for high volume usage
• Setup and initial configuration can be complex
• Advanced features may require developer skills
• May need additional systems for full marketing stack

Pricing Comparison

Leanplum

• Freemium
• Subscription-Based

Urban Airship

• Freemium
• Subscription-Based