Matomo vs GoSquared

Struggling to choose between Matomo and GoSquared? Both products offer unique advantages, making it a tough decision.

Matomo is a Online Services solution with tags like analytics, tracking, privacy, opensource.

It boasts features such as Real-time analytics, Customizable dashboards, Goal and funnel tracking, Heatmaps, A/B testing, Custom segments, API access, Plugin ecosystem and pros including Open source and self-hosted, Strong focus on privacy, Powerful free community edition, Highly customizable and extensible.

On the other hand, GoSquared is a Online Services product tagged with realtime, visitor-tracking, traffic-analysis, funnel-visualization.

Its standout features include Real-time visitor monitoring, Traffic source analysis, Funnel visualization, Heatmaps, Form analytics, A/B testing, Session recordings, and it shines with pros like Easy to implement, Intuitive dashboard, Good customer support, Affordable pricing, Useful integrations.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

Matomo

Matomo

Matomo is an open-source web analytics platform that focuses on data privacy. It can track visits, page views, downloads, and more on websites, apps, etc. Matomo aims to provide valuable insights while letting users retain control over their data.

Categories:
Online Services Web Analytics
analytics tracking privacy opensource

Matomo Features

  1. Real-time analytics
  2. Customizable dashboards
  3. Goal and funnel tracking
  4. Heatmaps
  5. A/B testing
  6. Custom segments
  7. API access
  8. Plugin ecosystem

Pricing

  • Open Source
  • Freemium
  • Subscription-Based

Pros

Open source and self-hosted

Strong focus on privacy

Powerful free community edition

Highly customizable and extensible

Cons

Steeper learning curve than some tools

Requires technical expertise to set up and manage

Limited support options

GoSquared

GoSquared

GoSquared is a real-time web analytics platform that provides insights into visitor behavior on websites and apps. It offers features like live visitor monitoring, traffic source analysis, and funnel visualization.

Categories:
Online Services Web Analytics
realtime visitor-tracking traffic-analysis funnel-visualization

GoSquared Features

  1. Real-time visitor monitoring
  2. Traffic source analysis
  3. Funnel visualization
  4. Heatmaps
  5. Form analytics
  6. A/B testing
  7. Session recordings

Pricing

  • Freemium
  • Subscription-Based

Pros

Easy to implement

Intuitive dashboard

Good customer support

Affordable pricing

Useful integrations

Cons

Limited customization options

No keyword tracking

Lacks advanced segmentation