Mautic vs CiviCRM

Struggling to choose between Mautic and CiviCRM? Both products offer unique advantages, making it a tough decision.

Mautic is a Business & Commerce solution with tags like marketing, automation, lead-tracking, campaigns, analytics.

It boasts features such as Lead nurturing through automated campaigns, Lead scoring and contact segmentation, Landing page and form builder, Multi-channel marketing with emails, web push, SMS, social media etc, Integration with CRMs like Salesforce, Dynamics, SugarCRM etc, Open source and self hosted, Drag and drop campaign builder, A/B testing for emails and landing pages, Contact timeline and activity feed, Reporting and analytics and pros including Free and open source, Flexible and customizable, Great for small businesses and startups, Easy to use drag and drop interface, Integrates with many tools and CRMs, Self-hosted option for better data control.

On the other hand, CiviCRM is a Business & Commerce product tagged with open-source, nonprofit, civic-organizations, contact-management, donation-tracking, event-organization, email-marketing, membership-management.

Its standout features include Contact Management, Donor Management, Event Management, Email Marketing, Case Management, Campaign Management, Reporting and Analysis, Membership Management, Integration with CMSs like WordPress and Drupal, and it shines with pros like Open source and free, Highly customizable, Strong community support, Integrates with many tools and applications, Robust features for nonprofits and civic organizations.

Feature	Mautic	CiviCRM
Overall Score	N/A	N/A
Primary Category	Business & Commerce	Business & Commerce

Product Overview

Mautic

Description: Mautic is an open source marketing automation software that helps companies nurture leads through personalized campaigns and improve conversion rates. It allows you to track website visitors, segment contacts, automate marketing workflows, and analyze the effectiveness of campaigns.

CiviCRM

Description: CiviCRM is open source customer relationship management (CRM) software designed for non-profit and civic organizations. It helps manage contacts, track donations, organize events, send emails, manage memberships, and more in an integrated system.

Key Features Comparison

Mautic Features

• Lead nurturing through automated campaigns
• Lead scoring and contact segmentation
• Landing page and form builder
• Multi-channel marketing with emails, web push, SMS, social media etc
• Integration with CRMs like Salesforce, Dynamics, SugarCRM etc
• Open source and self hosted
• Drag and drop campaign builder
• A/B testing for emails and landing pages
• Contact timeline and activity feed
• Reporting and analytics

CiviCRM Features

• Contact Management
• Donor Management
• Event Management
• Email Marketing
• Case Management
• Campaign Management
• Reporting and Analysis
• Membership Management
• Integration with CMSs like WordPress and Drupal

Pros & Cons Analysis

Mautic

Pros

• Free and open source
• Flexible and customizable
• Great for small businesses and startups
• Easy to use drag and drop interface
• Integrates with many tools and CRMs
• Self-hosted option for better data control

Cons

• Steep learning curve
• Limited native integrations compared to paid tools
• Lacks some advanced features like predictive lead scoring
• Can be resource intensive to self-host and maintain

CiviCRM

Pros

• Open source and free
• Highly customizable
• Strong community support
• Integrates with many tools and applications
• Robust features for nonprofits and civic organizations

Cons

• Steep learning curve
• Can be complex for smaller organizations
• Limited native mobile capabilities
• Requires technical resources for setup and maintenance

Pricing Comparison

Mautic

• Open Source
• Self Hosted

CiviCRM

• Open Source