
Description: Microsoft Advertising is an online advertising platform owned by Microsoft that allows businesses to create and manage ads on the Bing search engine, MSN, Outlook.com and other Microsoft partner websites. It provides tools for targeting, budgeting, analyzing ad performance and automating campaigns.
Type: Open Source Test Automation Framework
Founded: 2011
Primary Use: Mobile app testing automation
Supported Platforms: iOS, Android, Windows

Description: Google AdWords is Google's advertising platform that allows businesses to create targeted ads that appear on Google Search and the Google Display Network. It uses a pay-per-click pricing model.
Type: Cloud-based Test Automation Platform
Founded: 2015
Primary Use: Web, mobile, and API testing
Supported Platforms: Web, iOS, Android, API