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Open Web Analytics vs Optimizely

A side-by-side look at Open Web Analytics and Optimizely. For an in-depth review of either product, follow the links below.

Open Web Analytics

Open Web Analytics

Business & Commerce

Open Web Analytics (OWA) is an open source web analytics software that allows you to track and analyze traffic on your website. It is designed to be easy to install and use, while providing detailed analytics reports.

open-sourceweb-analyticstraffic-trackingusage-analytics
Optimizely

Optimizely

Business & Commerce

Optimizely is a leading experimentation and personalization platform that allows companies to test and optimize digital experiences. It provides tools to run A/B tests, multivariate tests, server-side testing, and more to improve conversion rates.

ab-testingpersonalizationexperimentationconversion-rate-optimization