Outlaw vs Trackado

Struggling to choose between Outlaw and Trackado? Both products offer unique advantages, making it a tough decision.

Outlaw is a Business & Commerce solution with tags like opensource, email-marketing, automation, campaigns, contacts.

It boasts features such as Email campaign creation, Sign up forms, Landing pages, Contact management and pros including Open source, Free, Self-hosted, Customizable.

On the other hand, Trackado is a Business & Commerce product tagged with attribution, analytics, marketing, customer-journey.

Its standout features include Multi-channel attribution modeling, Custom attribution models, Algorithmic modeling, Predictive analytics, Custom dashboards, Real-time analytics, Channel performance tracking, ROI measurement, Lead tracking, Customer journey mapping, Integrations with Google Analytics, Salesforce, etc., and it shines with pros like Detailed attribution insights, Flexible and customizable, Algorithmic modeling for accurate attribution, Real-time analytics, Integrations with many platforms, Intuitive and easy to use interface.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

Outlaw

Outlaw

Outlaw is an open-source alternative to MailChimp for email marketing automation. It allows users to create email campaigns, sign up forms, landing pages, and manage contacts. Outlaw focuses on delivering email marketing tools for small to medium sized businesses.

Categories:
Business & Commerce Email Marketing
opensource email-marketing automation campaigns contacts

Outlaw Features

  1. Email campaign creation
  2. Sign up forms
  3. Landing pages
  4. Contact management

Pricing

  • Open Source

Pros

Open source

Free

Self-hosted

Customizable

Cons

Steep learning curve

Limited integrations

Less user friendly than MailChimp

Lacks some advanced features

Trackado

Trackado

Trackado is a marketing analytics software that specializes in providing attribution analytics to track the customer journey across channels. It integrates with Google Analytics and other platforms to attribute conversion value to different marketing touchpoints.

Categories:
Business & Commerce Marketing Analytics
attribution analytics marketing customer-journey

Trackado Features

  1. Multi-channel attribution modeling
  2. Custom attribution models
  3. Algorithmic modeling
  4. Predictive analytics
  5. Custom dashboards
  6. Real-time analytics
  7. Channel performance tracking
  8. ROI measurement
  9. Lead tracking
  10. Customer journey mapping
  11. Integrations with Google Analytics, Salesforce, etc.

Pricing

  • Subscription-Based

Pros

Detailed attribution insights

Flexible and customizable

Algorithmic modeling for accurate attribution

Real-time analytics

Integrations with many platforms

Intuitive and easy to use interface

Cons

Can be complex for beginners

Requires expertise to configure properly

Steep learning curve

Limited support for smaller businesses

Requires large amounts of quality data to be effective