Trackado
Trackado is a marketing analytics software that specializes in providing attribution analytics to track the customer journey across channels. It integrates with Google Analytics and other platforms to attribute conversion value to different marketing touchpoints.
attribution
analytics
marketing
customer-journey
Trackado: Marketing Analytics Software
Trackado specializes in attribution analytics, integrating with Google Analytics to track customer journey across channels and attribute conversion value to marketing touchpoints.
What is Trackado?
Trackado is a marketing analytics software that specializes in providing attribution analytics to track the customer journey across channels. It integrates with Google Analytics and other platforms to attribute conversion value to different marketing touchpoints. Trackado provides multi-channel analysis to see which channels drive the most conversions, profit, revenue, etc.
Some key features of Trackado include:
- Advanced attribution modeling beyond Google Analytics like time decay, data-driven, and algorithmic models
- Custom attribution reports and dashboards
- Integrations with platforms like Google Ads, Facebook Ads, Salesforce, etc.
- Channel analysis to see performance by channel like organic traffic, paid search, email, referrals, etc.
- Segmentation analysis to see which customer segments drive the most conversions
- Cohort analysis to analyze user groups over time
Trackado positions itself as an enterprise-level marketing analytics platform for advertisers and marketing agencies who want more advanced attribution capabilities. Its analysis aims to help marketers optimize their marketing channels and campaigns to allocate budget more effectively. The company offers different pricing tiers based on usage, data volume, features and level of support.
Trackado Features
Features
- Multi-channel attribution modeling
- Custom attribution models
- Algorithmic modeling
- Predictive analytics
- Custom dashboards
- Real-time analytics
- Channel performance tracking
- ROI measurement
- Lead tracking
- Customer journey mapping
- Integrations with Google Analytics, Salesforce, etc.
Pricing
- Subscription-Based
Pros
Detailed attribution insights
Flexible and customizable
Algorithmic modeling for accurate attribution
Real-time analytics
Integrations with many platforms
Intuitive and easy to use interface
Cons
Can be complex for beginners
Requires expertise to configure properly
Steep learning curve
Limited support for smaller businesses
Requires large amounts of quality data to be effective
Official Links
The Best Trackado Alternatives
Top Business & Commerce and Marketing Analytics and other similar apps like Trackado
Here are some alternatives to Trackado:
Suggest an alternative ❐
ContractHero
ContractHero is an easy-to-use, cloud-based contract management platform suitable for businesses of all sizes. It centralizes contract creation, negotiations, approvals, signing, and ongoing contract management in one secure place.Key features include:Library of customizable templates for NDAs, client agreements, vendor contracts etc.Collaboration tools like clause libraries, version control, task assignments to...
ContractExpress
ContractExpress is an easy-to-use contract creation and management solution designed to help organizations efficiently create customized contracts while ensuring compliance and managing risk. It provides a central repository of approved contract templates and clauses that can be assembled into contracts tailored to each situation.Key features of ContractExpress include:Intuitive contract creation...
Biin Online
Biin Online is a cloud-based business intelligence and analytics solution designed to help companies of all sizes gain insights from their data. It provides an intuitive, self-service BI platform that empowers users throughout an organization to visualize, analyze, and share data via interactive dashboards, reports, and charts.Key features of Biin...
Outlaw
Outlaw is an open-source email marketing and automation platform built as an alternative to MailChimp. It provides many of the same core features including:Creating and sending email campaignsBuilding sign up forms and landing pagesManaging contacts and subscriber listsViewing analytics on emails and campaignsWhere Outlaw differs from MailChimp is its focus...
Icertis Contract Management
Icertis Contract Management is a robust, enterprise-grade platform for managing contracts across their full lifecycle. Here are some key features of Icertis CM:Centralized contract repository - Store all contracts and associated documents in a central, searchable repository with version control and audit trail capabilities.Workflow automation - Automate contract processes like...
CobbleStone Software
CobbleStone is a comprehensive, cloud-based construction management software designed to help general and specialty contractors better manage projects, documents, and communication. Its key features include:Project management - Track budgets, tasks, issues, change orders, submittals, and more on an easy-to-use platform. Manage workflows with Gantt charts, calendars, alerts and reminders.Estimating -...
Bounsel
Bounsel is an artificial intelligence-powered legal assistance chatbot designed to provide users with quick answers to common legal questions. It serves as a virtual legal assistant that can offer basic legal information and guidance without the need to hire a lawyer.Some of the key features and capabilities of Bounsel include:Asking...
ContractZen
ContractZen is a cloud-based contract management platform designed to help businesses take control of their contracts. With ContractZen, you can:Centralize all your contracts in one secure locationAutomate contract creation with pre-approved templatesCollaborate with other parties to negotiate and edit contractsAdd legally binding e-signaturesSet reminders for important dates and obligationsAccess and...
Contractpedia
Contractpedia is a leading contract lifecycle management platform designed to simplify and automate the entire contract process for businesses of all sizes. With Contractpedia, users can:Easily create, edit, negotiate, and e-sign NDAs, sales contracts, partnership agreements, and other legal documentsManage the entire contract workflow in one place - from request...
PACTA
PACTA (Paris Agreement Capital Transition Assessment) is an open-source, free tool that enables financial institutions to measure the alignment of their portfolios with climate scenarios and goals. It was developed by an international group of organizations including 2° Investing Initiative, the Frankfurt School of Finance & Management, and UNEP Finance...
