Outlaw

Outlaw

Outlaw is an open-source alternative to MailChimp for email marketing automation. It allows users to create email campaigns, sign up forms, landing pages, and manage contacts. Outlaw focuses on delivering email marketing tools for small to medium sized businesses.
Outlaw image
opensource email-marketing automation campaigns contacts

Outlaw: Open-Source Email Marketing Automation

A free alternative to MailChimp, allowing small and medium-sized businesses to create email campaigns, sign up forms, landing pages, and manage contacts with customizable automation tools.

What is Outlaw?

Outlaw is an open-source email marketing and automation platform built as an alternative to MailChimp. It provides many of the same core features including:

  • Creating and sending email campaigns
  • Building sign up forms and landing pages
  • Managing contacts and subscriber lists
  • Viewing analytics on emails and campaigns

Where Outlaw differs from MailChimp is its focus on the needs of small and medium sized businesses. Outlaw provides an easy-to-use interface to create professional emails and landing pages without advanced technical skills. It also aims to provide enterprise-level features at a fraction of the cost.

Some key advantages of Outlaw include:

  • Open-source platform with no vendor lock-in
  • Lower overall cost structure compared to MailChimp
  • Features specifically designed for small business needs
  • Easy integration with web sites and databases
  • Scales from very small lists up to 100,000+ contacts

Potential downsides include less support resources compared to paid solutions like MailChimp and a smaller pre-built template library. But for small businesses looking for an affordable, self-hosted email marketing platform, Outlaw provides a compelling MailChimp alternative.

Outlaw Features

Features

  1. Email campaign creation
  2. Sign up forms
  3. Landing pages
  4. Contact management

Pricing

  • Open Source

Pros

Open source

Free

Self-hosted

Customizable

Cons

Steep learning curve

Limited integrations

Less user friendly than MailChimp

Lacks some advanced features


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