Sensor Tower vs Metrikal

Struggling to choose between Sensor Tower and Metrikal? Both products offer unique advantages, making it a tough decision.

Sensor Tower is a Business & Commerce solution with tags like app-analytics, market-intelligence, mobile-app-metrics, app-store-optimization.

It boasts features such as App Store and Google Play analytics, Competitive benchmarking, Ad intelligence, ASO tools, User acquisition analytics, Subscription analytics, Ad fraud detection, App revenue estimates, App ranking tracking, App store optimization and pros including In-depth app analytics and insights, Comprehensive competitive analysis, Helpful for improving app store rankings, Useful ad intelligence and fraud detection, Robust subscription analytics, Easy to use interface and reporting.

On the other hand, Metrikal is a Business & Commerce product tagged with reporting, analytics, dashboards, data-visualization.

Its standout features include Drag-and-drop interface for building custom reports, Dashboards and visualizations to analyze data, Supports various data sources, including Excel, CSV, and databases, Collaborative features for sharing reports and dashboards, Automated scheduling and email delivery of reports, and it shines with pros like Intuitive and user-friendly interface, Flexible reporting and analytics capabilities, Integrates with a wide range of data sources, Collaborative features for sharing insights, Automated report delivery.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

Sensor Tower

Sensor Tower

Sensor Tower is a mobile app analytics platform that provides insight into the performance of mobile apps across various metrics like downloads, revenue, usage, and more. It offers market intelligence to improve app business growth.

Categories:
app-analytics market-intelligence mobile-app-metrics app-store-optimization

Sensor Tower Features

  1. App Store and Google Play analytics
  2. Competitive benchmarking
  3. Ad intelligence
  4. ASO tools
  5. User acquisition analytics
  6. Subscription analytics
  7. Ad fraud detection
  8. App revenue estimates
  9. App ranking tracking
  10. App store optimization

Pricing

  • Free
  • Subscription-Based

Pros

In-depth app analytics and insights

Comprehensive competitive analysis

Helpful for improving app store rankings

Useful ad intelligence and fraud detection

Robust subscription analytics

Easy to use interface and reporting

Cons

Expensive compared to other analytics tools

Limited free plan

Data restricted to top apps only on free plan

Lacks support for other app stores beyond iOS/Android

Requires app registration for full analytics access


Metrikal

Metrikal

Metrikal is a reporting and analytics software that helps businesses visually analyze data and create dashboards, charts, and metrics. It has drag-and-drop functionality to build custom reports.

Categories:
reporting analytics dashboards data-visualization

Metrikal Features

  1. Drag-and-drop interface for building custom reports
  2. Dashboards and visualizations to analyze data
  3. Supports various data sources, including Excel, CSV, and databases
  4. Collaborative features for sharing reports and dashboards
  5. Automated scheduling and email delivery of reports

Pricing

  • Freemium
  • Subscription-Based

Pros

Intuitive and user-friendly interface

Flexible reporting and analytics capabilities

Integrates with a wide range of data sources

Collaborative features for sharing insights

Automated report delivery

Cons

Limited customization options for advanced users

Can be expensive for small businesses

Limited support for real-time data updates