Sensor Tower vs Metrikal

Struggling to choose between Sensor Tower and Metrikal? Both products offer unique advantages, making it a tough decision.

Sensor Tower is a Business & Commerce solution with tags like app-analytics, market-intelligence, mobile-app-metrics, app-store-optimization.

It boasts features such as App Store and Google Play analytics, Competitive benchmarking, Ad intelligence, ASO tools, User acquisition analytics, Subscription analytics, Ad fraud detection, App revenue estimates, App ranking tracking, App store optimization and pros including In-depth app analytics and insights, Comprehensive competitive analysis, Helpful for improving app store rankings, Useful ad intelligence and fraud detection, Robust subscription analytics, Easy to use interface and reporting.

On the other hand, Metrikal is a Business & Commerce product tagged with reporting, analytics, dashboards, data-visualization.

Its standout features include Drag-and-drop interface for building custom reports, Dashboards and visualizations to analyze data, Supports various data sources, including Excel, CSV, and databases, Collaborative features for sharing reports and dashboards, Automated scheduling and email delivery of reports, and it shines with pros like Intuitive and user-friendly interface, Flexible reporting and analytics capabilities, Integrates with a wide range of data sources, Collaborative features for sharing insights, Automated report delivery.

Feature	Sensor Tower	Metrikal
Overall Score	N/A	N/A
Primary Category	Business & Commerce	Business & Commerce

Product Overview

Sensor Tower

Description: Sensor Tower is a mobile app analytics platform that provides insight into the performance of mobile apps across various metrics like downloads, revenue, usage, and more. It offers market intelligence to improve app business growth.

Metrikal

Description: Metrikal is a reporting and analytics software that helps businesses visually analyze data and create dashboards, charts, and metrics. It has drag-and-drop functionality to build custom reports.

Key Features Comparison

Sensor Tower Features

• App Store and Google Play analytics
• Competitive benchmarking
• Ad intelligence
• ASO tools
• User acquisition analytics
• Subscription analytics
• Ad fraud detection
• App revenue estimates
• App ranking tracking
• App store optimization

Metrikal Features

• Drag-and-drop interface for building custom reports
• Dashboards and visualizations to analyze data
• Supports various data sources, including Excel, CSV, and databases
• Collaborative features for sharing reports and dashboards
• Automated scheduling and email delivery of reports

Pros & Cons Analysis

Sensor Tower

Pros

• In-depth app analytics and insights
• Comprehensive competitive analysis
• Helpful for improving app store rankings
• Useful ad intelligence and fraud detection
• Robust subscription analytics
• Easy to use interface and reporting

Cons

• Expensive compared to other analytics tools
• Limited free plan
• Data restricted to top apps only on free plan
• Lacks support for other app stores beyond iOS/Android
• Requires app registration for full analytics access

Metrikal

Pros

• Intuitive and user-friendly interface
• Flexible reporting and analytics capabilities
• Integrates with a wide range of data sources
• Collaborative features for sharing insights
• Automated report delivery

Cons

• Limited customization options for advanced users
• Can be expensive for small businesses
• Limited support for real-time data updates

Pricing Comparison

Sensor Tower

• Free
• Subscription-Based

Metrikal

• Freemium
• Subscription-Based