Sensor Tower vs Mobile Action

Struggling to choose between Sensor Tower and Mobile Action? Both products offer unique advantages, making it a tough decision.

Sensor Tower is a Business & Commerce solution with tags like app-analytics, market-intelligence, mobile-app-metrics, app-store-optimization.

It boasts features such as App Store and Google Play analytics, Competitive benchmarking, Ad intelligence, ASO tools, User acquisition analytics, Subscription analytics, Ad fraud detection, App revenue estimates, App ranking tracking, App store optimization and pros including In-depth app analytics and insights, Comprehensive competitive analysis, Helpful for improving app store rankings, Useful ad intelligence and fraud detection, Robust subscription analytics, Easy to use interface and reporting.

On the other hand, Mobile Action is a Business & Commerce product tagged with mobile, analytics, marketing.

Its standout features include Real-time analytics, Funnel analysis, User segmentation, A/B testing, Push notifications, In-app messaging, and it shines with pros like Easy to integrate, Good analytics and segmentation, Affordable pricing, Good support.

Feature	Sensor Tower	Mobile Action
Overall Score	N/A	N/A
Primary Category	Business & Commerce	Business & Commerce

Product Overview

Sensor Tower

Description: Sensor Tower is a mobile app analytics platform that provides insight into the performance of mobile apps across various metrics like downloads, revenue, usage, and more. It offers market intelligence to improve app business growth.

Mobile Action

Description: Mobile Action is a mobile app analytics and marketing platform that allows you to understand user behavior, optimize app performance, and engage users through push notifications and in-app messaging.

Key Features Comparison

Sensor Tower Features

• App Store and Google Play analytics
• Competitive benchmarking
• Ad intelligence
• ASO tools
• User acquisition analytics
• Subscription analytics
• Ad fraud detection
• App revenue estimates
• App ranking tracking
• App store optimization

Mobile Action Features

• Real-time analytics
• Funnel analysis
• User segmentation
• A/B testing
• Push notifications
• In-app messaging

Pros & Cons Analysis

Sensor Tower

Pros

• In-depth app analytics and insights
• Comprehensive competitive analysis
• Helpful for improving app store rankings
• Useful ad intelligence and fraud detection
• Robust subscription analytics
• Easy to use interface and reporting

Cons

• Expensive compared to other analytics tools
• Limited free plan
• Data restricted to top apps only on free plan
• Lacks support for other app stores beyond iOS/Android
• Requires app registration for full analytics access

Mobile Action

Pros

• Easy to integrate
• Good analytics and segmentation
• Affordable pricing
• Good support

Cons

• Missing some advanced features
• Push notifications can be unreliable
• Data exports can be limited

Pricing Comparison

Sensor Tower

• Free
• Subscription-Based

Mobile Action

• Freemium
• Subscription-Based