Smaato vs Google Ads by Clever Ads

Struggling to choose between Smaato and Google Ads by Clever Ads? Both products offer unique advantages, making it a tough decision.

Smaato is a Online Services solution with tags like mobile, ad-platform, monetization, publishers, ad-inventory.

It boasts features such as Real-time bidding ad exchange, Ad mediation & optimization, Publisher dashboard & analytics, SDKs for iOS, Android, Unity, etc, Anti-fraud technology, Global demand from ad networks & DSPs and pros including Large global demand for ad inventory, Automated tools to optimize ad revenue, Support for multiple ad formats, Easy integration with SDKs, Dedicated account management.

On the other hand, Google Ads by Clever Ads is a Business & Commerce product tagged with advertising, marketing, search-ads, display-ads, ad-campaigns, ad-targeting, analytics.

Its standout features include Keyword research and targeting, Ad creation and optimization, Campaign management, Performance tracking and analytics, Automated bidding, Remarketing, Integrations with Google Analytics and other platforms, and it shines with pros like Powerful targeting capabilities, Robust analytics and reporting, Automation saves time, Seamless integration with other Google products, Proven advertising platform with large reach.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

Smaato

Smaato

Smaato is a mobile ad platform and supply-side platform (SSP) that provides mobile ad monetization services for app developers and publishers. It allows publishers to manage their ad inventory, access demand from ad networks and buyers, and optimize revenue using automated tools.

Categories:
mobile ad-platform monetization publishers ad-inventory

Smaato Features

  1. Real-time bidding ad exchange
  2. Ad mediation & optimization
  3. Publisher dashboard & analytics
  4. SDKs for iOS, Android, Unity, etc
  5. Anti-fraud technology
  6. Global demand from ad networks & DSPs

Pricing

  • Revenue share
  • Custom pricing for large publishers

Pros

Large global demand for ad inventory

Automated tools to optimize ad revenue

Support for multiple ad formats

Easy integration with SDKs

Dedicated account management

Cons

Can take time to ramp up earnings

Limited customization options

Less brand recognition vs larger players


Google Ads by Clever Ads

Google Ads by Clever Ads

Google Ads by Clever Ads is an advertising platform that helps businesses create, manage, and optimize Google search and display ad campaigns. It provides tools to target relevant audiences, track campaign performance, and maximize return on ad spend.

Categories:
advertising marketing search-ads display-ads ad-campaigns ad-targeting analytics

Google Ads by Clever Ads Features

  1. Keyword research and targeting
  2. Ad creation and optimization
  3. Campaign management
  4. Performance tracking and analytics
  5. Automated bidding
  6. Remarketing
  7. Integrations with Google Analytics and other platforms

Pricing

  • Subscription-Based

Pros

Powerful targeting capabilities

Robust analytics and reporting

Automation saves time

Seamless integration with other Google products

Proven advertising platform with large reach

Cons

Complex interface with steep learning curve

Manual bid management can be time consuming

Limited customization options compared to other platforms

High cost for many businesses