Social Unicorn vs Buffer

Struggling to choose between Social Unicorn and Buffer? Both products offer unique advantages, making it a tough decision.

Social Unicorn is a Social & Communications solution with tags like social-media, content-scheduling, analytics, campaign-tracking, team-collaboration.

It boasts features such as Unified social media dashboard, Content scheduling and publishing, Social analytics and reporting, Campaign tracking and management, Team collaboration tools and pros including Saves time by managing multiple accounts from one platform, Provides valuable analytics and insights, Easy to use interface and workflows, Helps plan and organize social campaigns, Enables collaboration across teams and departments.

On the other hand, Buffer is a Social & Communications product tagged with scheduling, analytics, dashboard, marketing.

Its standout features include Social media scheduling, Content curation, Analytics and reporting, Account management, Image creator, Link shortening, Browser extensions, and it shines with pros like Intuitive interface, Robust scheduling options, Helpful analytics, Account management features, Integrations with other tools.

Feature	Social Unicorn	Buffer
Overall Score	N/A	N/A
Primary Category	Social & Communications	Social & Communications

Product Overview

Social Unicorn

Description: Social Unicorn is a social media management platform that allows users to schedule and publish content to multiple social networks like Facebook, Twitter, LinkedIn, and more from one unified dashboard. It provides easy-to-use tools for social analytics, campaign tracking, and team collaboration across social media.

Buffer

Description: Buffer is a social media management platform that allows users to schedule posts, analyze performance, and manage multiple social media accounts from one dashboard. It helps streamline social media marketing workflows.

Key Features Comparison

Social Unicorn Features

• Unified social media dashboard
• Content scheduling and publishing
• Social analytics and reporting
• Campaign tracking and management
• Team collaboration tools

Buffer Features

• Social media scheduling
• Content curation
• Analytics and reporting
• Account management
• Image creator
• Link shortening
• Browser extensions

Pros & Cons Analysis

Social Unicorn

Pros

• Saves time by managing multiple accounts from one platform
• Provides valuable analytics and insights
• Easy to use interface and workflows
• Helps plan and organize social campaigns
• Enables collaboration across teams and departments

Cons

• Can be expensive for large or enterprise teams
• Analytics and reporting lacks customization
• Limitations on number of user seats and social accounts
• Steep learning curve for some advanced features
• Occasional issues with stability and uptime

Buffer

Pros

• Intuitive interface
• Robust scheduling options
• Helpful analytics
• Account management features
• Integrations with other tools

Cons

• Can be pricey for individuals
• Limited functionality in free plan
• No video or ad management features

Pricing Comparison

Social Unicorn

• Freemium
• Subscription-Based

Buffer

• Freemium
• Subscription-Based