What is Buffer?
Buffer is a popular social media management tool used by marketers, brands, agencies, and individuals to organize and schedule social media content. It allows users to create an editorial calendar where they can plan and schedule posts in advance to go out to social platforms like Facebook, Twitter, LinkedIn, Instagram, and Pinterest at the best times.
Key features of Buffer include:
- Post scheduling with suggested optimal posting times
- Support for multiple users and social media accounts
- Analytical reporting to track engagement and performance
- Image, video, and link formatting options
- Browser extensions and mobile apps
- Monitoring upcoming and already-sent posts in one organized dashboard
- Ability to reuse and repurpose content
- Suite of automation tools
Buffer aims to help users and organizations maintain a consistent social media presence, save time through scheduling, organize team workflows, and analyze performance to guide strategic decisions. It's designed for simplicity and has plans for solopreneurs, agencies, and enterprise teams. Many social media managers, digital marketers, PR professionals, and content creators rely on Buffer for their social media productivity and collaboration.