Sprout Social vs Hootsuite

Struggling to choose between Sprout Social and Hootsuite? Both products offer unique advantages, making it a tough decision.

Sprout Social is a Social & Communications solution with tags like social-media, analytics, publishing, collaboration, facebook, twitter, instagram, linkedin.

It boasts features such as Social Media Publishing, Social Media Analytics, Social Media Monitoring, Social Media Engagement, Social Media Collaboration, Social Media Reporting and pros including Comprehensive social media management, User-friendly interface, Powerful analytics and reporting, Robust listening and monitoring tools, Helpful collaboration features.

On the other hand, Hootsuite is a Social & Communications product tagged with social-media, content-management, scheduling, analytics.

Its standout features include Social media management, Content scheduling, Analytics and reporting, Team collaboration, Third-party integrations, and it shines with pros like Easy to use interface, Powerful analytics, Robust scheduling options, Team collaboration features, Many third-party integrations.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

Sprout Social

Sprout Social

Sprout Social is a social media management platform that allows businesses to manage their social media profiles, engage with customers, analyze performance, and collaborate across teams. It provides publishing, analytics, and collaboration tools for major social networks like Facebook, Twitter, Instagram, LinkedIn, and more.

Categories:
social-media analytics publishing collaboration facebook twitter instagram linkedin

Sprout Social Features

  1. Social Media Publishing
  2. Social Media Analytics
  3. Social Media Monitoring
  4. Social Media Engagement
  5. Social Media Collaboration
  6. Social Media Reporting

Pricing

  • Subscription-Based

Pros

Comprehensive social media management

User-friendly interface

Powerful analytics and reporting

Robust listening and monitoring tools

Helpful collaboration features

Cons

Can be pricey for small businesses

Steep learning curve

Occasional issues with publishing

Limitations on some free plans


Hootsuite

Hootsuite

Hootsuite is a popular social media management platform that helps businesses and organizations manage their social media presence across multiple networks like Facebook, Twitter, LinkedIn and more from one centralized dashboard.

Categories:
social-media content-management scheduling analytics

Hootsuite Features

  1. Social media management
  2. Content scheduling
  3. Analytics and reporting
  4. Team collaboration
  5. Third-party integrations

Pricing

  • Freemium
  • Subscription-Based

Pros

Easy to use interface

Powerful analytics

Robust scheduling options

Team collaboration features

Many third-party integrations

Cons

Steep learning curve

Expensive paid plans

Limited functionality in free plan

No image editing

Can be overwhelming for new users