Sprout Social vs Hootsuite

Struggling to choose between Sprout Social and Hootsuite? Both products offer unique advantages, making it a tough decision.

Sprout Social is a Social & Communications solution with tags like social-media, analytics, publishing, collaboration, facebook, twitter, instagram, linkedin.

It boasts features such as Social Media Publishing, Social Media Analytics, Social Media Monitoring, Social Media Engagement, Social Media Collaboration, Social Media Reporting and pros including Comprehensive social media management, User-friendly interface, Powerful analytics and reporting, Robust listening and monitoring tools, Helpful collaboration features.

On the other hand, Hootsuite is a Social & Communications product tagged with social-media, content-management, scheduling, analytics.

Its standout features include Social media management, Content scheduling, Analytics and reporting, Team collaboration, Third-party integrations, and it shines with pros like Easy to use interface, Powerful analytics, Robust scheduling options, Team collaboration features, Many third-party integrations.

Feature	Sprout Social	Hootsuite
Overall Score	N/A	N/A
Primary Category	Social & Communications	Social & Communications

Product Overview

Sprout Social

Description: Sprout Social is a social media management platform that allows businesses to manage their social media profiles, engage with customers, analyze performance, and collaborate across teams. It provides publishing, analytics, and collaboration tools for major social networks like Facebook, Twitter, Instagram, LinkedIn, and more.

Hootsuite

Description: Hootsuite is a popular social media management platform that helps businesses and organizations manage their social media presence across multiple networks like Facebook, Twitter, LinkedIn and more from one centralized dashboard.

Key Features Comparison

Sprout Social Features

• Social Media Publishing
• Social Media Analytics
• Social Media Monitoring
• Social Media Engagement
• Social Media Collaboration
• Social Media Reporting

Hootsuite Features

• Social media management
• Content scheduling
• Analytics and reporting
• Team collaboration
• Third-party integrations

Pros & Cons Analysis

Sprout Social

Pros

• Comprehensive social media management
• User-friendly interface
• Powerful analytics and reporting
• Robust listening and monitoring tools
• Helpful collaboration features

Cons

• Can be pricey for small businesses
• Steep learning curve
• Occasional issues with publishing
• Limitations on some free plans

Hootsuite

Pros

• Easy to use interface
• Powerful analytics
• Robust scheduling options
• Team collaboration features
• Many third-party integrations

Cons

• Steep learning curve
• Expensive paid plans
• Limited functionality in free plan
• No image editing
• Can be overwhelming for new users

Pricing Comparison

Sprout Social

• Subscription-Based

Hootsuite

• Freemium
• Subscription-Based