Yandex.Metrica vs Tractific

Struggling to choose between Yandex.Metrica and Tractific? Both products offer unique advantages, making it a tough decision.

Yandex.Metrica is a Online Services solution with tags like analytics, tracking, statistics, web-traffic, user-behavior.

It boasts features such as Detailed website traffic and user behavior analytics, Real-time data tracking and reporting, Customizable dashboards and reports, Audience segmentation and user profiling, Conversion tracking and goal monitoring, Ecommerce analytics and shopping funnel optimization, Integration with other Yandex products and third-party tools and pros including Comprehensive web analytics solution, Free plan available with substantial features, Robust data visualization and reporting, Granular user behavior insights, Seamless integration with Yandex ecosystem.

On the other hand, Tractific is a Business & Commerce product tagged with route-planning, optimization, supply-chain, logistics, delivery-routes, fuel-costs.

Its standout features include Route optimization, Vehicle routing, Dispatch management, Delivery scheduling, Geocoding, Real-time tracking, Fuel cost savings, and it shines with pros like Saves time planning routes, Reduces miles driven, Lowers fuel costs, Increases number of deliveries per day, Easy to use interface, Integrates with GPS and telematics.

Feature	Yandex.Metrica	Tractific
Overall Score	N/A	N/A
Primary Category	Online Services	Business & Commerce

Product Overview

Yandex.Metrica

Description: Yandex.Metrica is a web analytics service offered by Yandex that tracks and reports website traffic and user behavior data. It provides details on sessions, users, geography, sources, content, goals, and ecommerce.

Tractific

Description: Tractific is a route planning and optimization software for supply chain and logistics companies. It allows users to efficiently plan delivery routes, reduce miles driven, and cut fuel costs.

Key Features Comparison

Yandex.Metrica Features

• Detailed website traffic and user behavior analytics
• Real-time data tracking and reporting
• Customizable dashboards and reports
• Audience segmentation and user profiling
• Conversion tracking and goal monitoring
• Ecommerce analytics and shopping funnel optimization
• Integration with other Yandex products and third-party tools

Tractific Features

• Route optimization
• Vehicle routing
• Dispatch management
• Delivery scheduling
• Geocoding
• Real-time tracking
• Fuel cost savings

Pros & Cons Analysis

Yandex.Metrica

Pros

• Comprehensive web analytics solution
• Free plan available with substantial features
• Robust data visualization and reporting
• Granular user behavior insights
• Seamless integration with Yandex ecosystem

Cons

• Limited language support (primarily Russian and English)
• Potential data privacy concerns for non-Russian users
• Learning curve for users unfamiliar with Yandex products

Tractific

Pros

• Saves time planning routes
• Reduces miles driven
• Lowers fuel costs
• Increases number of deliveries per day
• Easy to use interface
• Integrates with GPS and telematics

Cons

• Can be expensive for smaller fleets
• Requires training and onboarding
• May require integration with other systems
• Optimization engine can be rigid

Pricing Comparison

Yandex.Metrica

• Free
• Freemium

Tractific

• Subscription-Based