YuMe vs TubeMogul

Struggling to choose between YuMe and TubeMogul? Both products offer unique advantages, making it a tough decision.

YuMe is a Online Services solution with tags like video, advertising, marketing, analytics.

It boasts features such as Real-time bidding platform, Cross-screen video ad delivery, Ad campaign management tools, Audience targeting and optimization, Brand safety controls, Video ad formats including in-stream, out-stream, connected TV and pros including Large supply of premium video ad inventory, Powerful audience targeting capabilities, Helps maximize campaign performance, Provides detailed campaign analytics and reporting, Dedicated account management support.

On the other hand, TubeMogul is a Online Services product tagged with video, advertising, campaign-management.

Its standout features include Cross-platform video ad targeting, Real-time bidding, Campaign management tools, Ad buying platform, Ad performance analytics, and it shines with pros like Easy to use interface, Detailed performance analytics, Support for multiple ad formats, Integration with major demand-side platforms, Helps optimize ad campaigns.

Feature	YuMe	TubeMogul
Overall Score	N/A	N/A
Primary Category	Online Services	Online Services

Product Overview

YuMe

Description: YuMe is an online video advertising platform that offers a suite of software solutions for managing, delivering, and optimizing video ad campaigns across connected devices. It combines data-driven advertising tools with premium video inventory to help companies reach targeted audiences at scale.

TubeMogul

Description: TubeMogul is a video advertising platform that allows advertisers to plan, buy, measure and optimize online video ad campaigns. It provides cross-platform video ad targeting, real-time bidding and campaign management tools.

Key Features Comparison

YuMe Features

• Real-time bidding platform
• Cross-screen video ad delivery
• Ad campaign management tools
• Audience targeting and optimization
• Brand safety controls
• Video ad formats including in-stream, out-stream, connected TV

TubeMogul Features

• Cross-platform video ad targeting
• Real-time bidding
• Campaign management tools
• Ad buying platform
• Ad performance analytics

Pros & Cons Analysis

YuMe

Pros

• Large supply of premium video ad inventory
• Powerful audience targeting capabilities
• Helps maximize campaign performance
• Provides detailed campaign analytics and reporting
• Dedicated account management support

Cons

• Minimum ad spend may be high for small businesses
• Less self-service compared to some platforms
• Less flexible pricing models than some competitors

TubeMogul

Pros

• Easy to use interface
• Detailed performance analytics
• Support for multiple ad formats
• Integration with major demand-side platforms
• Helps optimize ad campaigns

Cons

• Steep learning curve for beginners
• Limited support options
• Less flexible pricing compared to some competitors
• Lacks some advanced features of larger platforms

Pricing Comparison

YuMe

• Subscription-Based
• Custom Pricing

TubeMogul

• Subscription-Based