TubeMogul

TubeMogul

TubeMogul is a video advertising platform that allows advertisers to plan, buy, measure and optimize online video ad campaigns. It provides cross-platform video ad targeting, real-time bidding and campaign management tools.
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video advertising campaign-management

TubeMogul: Video Advertising Platform

TubeMogul is a video advertising platform that allows advertisers to plan, buy, measure and optimize online video ad campaigns. It provides cross-platform video ad targeting, real-time bidding and campaign management tools.

What is TubeMogul?

TubeMogul is a leading video advertising software platform used by brands and agencies to plan, buy, measure and optimize video advertising campaigns across desktop, mobile, in-stream and social media environments.

Key features of TubeMogul include:

  • Cross-platform video ad targeting - Target audiences across devices and environments including desktop, mobile, in-stream, social media and TV
  • Real-time bidding (RTB) - Use RTB to buy video ad inventory programmatically for improved targeting and lower costs
  • Brand safety tools - Ensure video ads run in brand-safe environments through partnerships with Integral Ad Science, Moat and other verification services
  • Campaign management - Use the self-serve platform to launch, optimize, track and analyze the performance of video ad campaigns
  • Rich analytics and reporting - Access robust reporting on video ad views, completions, interactions, conversions and more to optimize for KPIs

Overall, TubeMogul provides a sophisticated software solution for running, measuring and optimizing video advertising campaigns across a wide range of digital platforms and devices.

TubeMogul Features

Features

  1. Cross-platform video ad targeting
  2. Real-time bidding
  3. Campaign management tools
  4. Ad buying platform
  5. Ad performance analytics

Pricing

  • Subscription-Based

Pros

Easy to use interface

Detailed performance analytics

Support for multiple ad formats

Integration with major demand-side platforms

Helps optimize ad campaigns

Cons

Steep learning curve for beginners

Limited support options

Less flexible pricing compared to some competitors

Lacks some advanced features of larger platforms


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