YuMe

YuMe: Online Video Advertising Platform

YuMe is an online video advertising platform that offers a suite of software solutions for managing, delivering, and optimizing video ad campaigns across connected devices. It combines data-driven advertising tools with premium video inventory to help companies reach targeted audiences at scale.

What is YuMe?

YuMe is an industry-leading online video advertising platform designed to deliver impactful ad experiences to engaged audiences across all screens and devices. The YuMe Platform is comprised of several integrated components for managing, optimizing, and measuring video ad performance:

- YuMe SDKs provide proprietary software development kits used to embed YuMe ads into apps and websites to achieve seamless, broadcast-quality video playback across devices.

- YuMe DSP is a self-serve demand side platform for executing targeted video ad campaigns using advanced audience data and real-time bidding across premium supply sources.

- YuMe Ad Server delivers large volumes of YuMe-enabled video ads to audiences segmented by demographics, interests, and recent behaviors based on first-party and third-party data.

- YuMe Analytics measures campaign results and audience engagement metrics in real time and provides data insights for optimization and reporting.

Key capabilities of YuMe's connected audience platform includes cross-screen video ad delivery at scale, performance analytics and attribution modeling, and industry-leading transparency and brand safety controls.

YuMe Features

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