Amazon Mechanical Turk

Amazon Mechanical Turk

Amazon Mechanical Turk is a crowdsourcing marketplace that enables individuals and businesses to outsource microtasks to a distributed workforce who can perform these tasks virtually.
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crowdsourcing microtasks human-intelligence artificial-intelligence

Amazon Mechanical Turk: Microtask Outsourcing Marketplace for Individuals and Businesses

Amazon Mechanical Turk is a crowdsourcing marketplace that enables individuals and businesses to outsource microtasks to a distributed workforce who can perform these tasks virtually.

What is Amazon Mechanical Turk?

Amazon Mechanical Turk (MTurk) is an online platform created by Amazon that enables businesses and developers to leverage human intelligence to perform tasks that computers are currently unable to do well. These tasks are known as HITs (Human Intelligence Tasks) on MTurk.

Some examples of common HITs include categorizing products, tagging images, transcribing audio clips, surveying people, testing websites or apps, and more. MTurk has an on-demand, scalable workforce from over 190 countries. Requesters post jobs with details of the tasks, requirements and compensation, while Workers browse available tasks and complete them in exchange for monetary payments that are handled securely by Amazon.

The benefits of using MTurk include access to a flexible, on-demand workforce at lower costs compared to traditional methods. The diverse workforce can provide fresh perspectives. Additionally, the service offers built-in quality control mechanisms through qualifications, approval/rejection of work, and more to ensure high quality output. Overall, MTurk enables completing large volumes of tasks efficiently which would otherwise be difficult to get done.

Amazon Mechanical Turk Features

Features

  1. Crowdsourcing marketplace
  2. Outsource microtasks to distributed workforce
  3. Pay workers to complete tasks virtually
  4. Scale data annotation and model training
  5. Access global on-demand workforce
  6. Automate workflows with API

Pricing

  • Pay-As-You-Go

Pros

Scalable workforce

Low cost

Fast task completion

Flexible pricing models

Global reach

API integration

Cons

Quality control can be difficult

Worker fraud/spam

Communicating tasks can be challenging

Need to test and refine tasks

Managing large numbers of workers

Limited worker capabilities


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