Discover how Dscout connects companies with a community of pre-recruited research participants for qualitative research activities like interviews, diaries, and focus groups.
dscout is a software platform designed to help companies conduct qualitative market research in an efficient and scalable way. It works by maintaining a large community of diverse research participants who have been pre-recruited and profiled based on attributes like demographics, behaviors, and needs.
Companies can log into the dscout platform, create a research project, and quickly recruit a targeted subset of participants that match the audience they want to study. The platform makes it easy to screen and select participants, compensate them for their time, communicate with them, and collect a variety of qualitative data through methods like interviews, focus groups, ethnography studies, diaries and journals, and more.
Some key benefits of dscout for conducting qualitative research include:
dscout saves companies significant time and money when it comes to qualitative research. It's typically used by product developers, marketers, user experience researchers, business leaders, and other roles that need on-demand consumer insights.
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