Brandwatch
Brandwatch is a social media monitoring and analytics platform that allows brands and organizations to track mentions of their name, products, competitors etc across social networks, news sites, blogs and more. It provides real-time alerts, sentiment analysis, configurable dashbo
social-media
monitoring
analytics
sentiment-analysis
reporting
Brandwatch: Social Media Monitoring & Analytics Platform
Brandwatch is a social media monitoring and analytics platform that allows brands and organizations to track mentions of their name, products, competitors etc across social networks, news sites, blogs and more. It provides real-time alerts, sentiment analysis, configurable dashboards and comprehensive reporting.
What is Brandwatch?
Brandwatch is a leading social media monitoring and analytics platform used by over 2,000 brands and agencies worldwide. It allows organizations to listen, analyze and act on conversations happening about their brand, products, campaigns, competitors and industry across social networks, news websites, blogs and more.
Key features of Brandwatch include:
- Real-time alerts - Get notifications when keywords are mentioned online to respond quickly.
- Sentiment analysis - Understand whether mentions are positive, negative or neutral.
- Customizable dashboards - Visualize key social data and share reports across the organization.
- Comprehensive reporting - Track metrics over time and export data to Excel, PowerPoint and more.
- Audience analysis - Discover demographic information about who is talking about your brand.
- Influence identification - Identify key online influencers to engage for marketing campaigns.
- Integrations - Connects APIs to platforms like Salesforce, Tableau, Slack and more.
- Mobile access - Android and iOS apps allow monitoring from anywhere.
Overall, Brandwatch is ideal for enterprise brands who want deep social media monitoring and analytics capabilities to gain market insights and improve their reputation and customer service.
Brandwatch Features
Features
- Social media listening and monitoring
- Real-time alerts and notifications
- Sentiment analysis
- Data visualization and dashboards
- Influencer identification
- Competitive benchmarking
- Customizable reporting
Pricing
- Subscription-Based
- Pay-As-You-Go
- Custom Pricing
Pros
Powerful analytics and insights
Wide range of data sources
User-friendly interface
Flexible filtering and segmentation
Robust API capabilities
Strong customer support
Cons
Expensive pricing
Data limits on lower tiers
Steep learning curve
Limitations for non-English content
Official Links
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