What is Conrad Connect?
Conrad Connect is a customer data platform (CDP) designed to unify customer data from disparate sources into unified profiles to power marketing personalization and optimization. Key features include:
- Data collection from multiple online and offline sources such as CRM, email, website, mobile apps, call center, point-of-sale, surveys, and more
- Profile stitching technology that matches data to create a single customer view
- Segmentation tools to divide customers into groups for targeted messaging
- Integration capabilities to activate data across channels including email, web, mobile push, call center, direct mail, and more
- Analytics and reporting to measure campaign performance and optimize future efforts
- Privacy controls and consent management to manage consumer data access, deletion, and restrictions
Conrad Connect positions itself as an open and neutral CDP, capable of ingesting and activating data from any source. It scales to enterprise needs but offers pre-built solutions for mid-market companies as well. It competes against CDPs like Segment, ActionIQ, and BlueConic.