What is Dubsmash?
Dubsmash is a mobile app that allows users to create and share short lip sync videos set to audio clips. It was founded in 2014 and quickly gained popularity, especially among teens and young adults.
Users can choose an audio clip from Dubsmash's vast library of soundbites from movies, TV shows, songs, and viral videos. They can then record a video selfie of themselves mouthing along or dancing to the clip. A number of features like speed control, filters, and text overlays help augment and enhance videos.
Dubsmashes can be shared directly to social platforms like Facebook, Twitter, Instagram, Snapchat, and TikTok through the app. Videos often go viral as they spread across the internet. At its peak, Dubsmash was seeing over a billion video views per month.
While Dubsmash saw early competition from apps like musical.ly and TikTok, it retains a loyal userbase due to its focus on lip syncing and audio clips. Many influencers, celebrities, and public figures have posted Dubsmashes over the years. Features like video duets have further increased its popularity among content creators.