What is Ethical.net?

Ethical.net is an ethical search engine launched in 2019 that aims to promote websites that have a positive social and environmental impact. It uses a combination of AI and human reviewers to filter out sites with harmful, exploitative, misleading, or otherwise unethical content.

The sites included in Ethical.net's results meet criteria around promoting human rights, animal welfare, environmental sustainability, and social justice. Site owners can also voluntarily submit their sites for inclusion. The search engine currently has over 150,000 sites in its results index and is constantly expanding.

Unlike Google and other major search engines, Ethical.net does not accept advertising or use user data for profiling and targeted ads. As a social enterprise, any profits made go back into advancing its mission around ethical technology and promoting positive sites on the internet.

By using Ethical.net over traditional search engines, users can feel more confident that their searches and clicks online avoid supporting unethical practices. It provides a useful alternative for those looking to make more conscious and informed choices about their internet use.

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