What is Shop Ethical?
Shop Ethical is a browser extension available for Chrome, Firefox, and Edge that aims to help online shoppers make more ethical and sustainable purchases. As you browse online stores like Amazon or Walmart, Shop Ethical will display an ethical rating icon and additional information about the ethics and sustainability of products and brands.
The ethical ratings take into account factors like labor conditions, environmental impact, company transparency, and commitment to social good. Brands are given a rating between 1 and 10, with 10 being the most ethical. For lower-rated brands or products, Shop Ethical provides suggestions for similar, more ethical alternatives you may want to consider instead.
In addition to the ratings and alternative suggestions, some other key features of Shop Ethical include:
- Easy installation as a browser extension and seamless integration with online shopping sites
- Customizable settings so you can adjust which types of ethical issues are most important to you
- Ongoing research and updates to the underlying database of brand ratings and alternative products
- Options to provide feedback and suggest new brands and products to review
By installing Shop Ethical alongside your normal online shopping, you can use its guidance to shift your spending towards companies that better align with your values. And you can discover new sustainable and ethical brands and products you may not have found otherwise. The convenience of having the information visible as you browse makes more mindful shopping easy.